All posts by chuck

3 ways to pump up your online marketing with video

3 ways to pump up your online marketing with video

by James F. McClister 

real-estate-agent-marketing-video-youtube-buyer-seller-home

In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began shifting their operations to the Internet – promoting themselves on websites and, later, social media. In the 2010s, ads in papers and on benches still exist, websites are still a staple and social media has exploded, but in the Internet age agents must continue to diversify their marketing strategies. One crucial medium is video.

Every month, YouTube receives more than 1 billion unique visitors. The platform has offered major exposure for real estate businesses around the globe; in fact, the Australian Real Estate Group reported listings that include a video receive more than 400 percent more inquiries than those without.

But the medium is versatile, and as such, requires a strategic approach. Here are a few ideas for agents looking to harness the power of online video in their marketing:

  1. Serialize – A weekly “top listings” list or a monthly dive into market stats (or any other topic your clients will want to return to on a regular basis) is a great way to establish a branded video product that will continuously engage viewers (and potential clients) with compelling content. Keeping potential clients engaged with regular video content will help you stay top of mind for when viewers are ready to buy or sell.

  2. Establish authority – It isn’t fair, but it’s a reality in the lives of agents that their value is often questioned. People forget to ask the question of “what can you do for me” because, in many ways, they feel they already know the answer – which is to say: nothing the Internet can’t already do. Agents know this to not be the case, but someone whose real estate experience is limited to lackluster showings and HGTV series will have a skewed perception of the profession. Video allows agents to look buyers, sellers and hopefuls in the eye and give them a glimpse of the benefits a helpful, professional agent can provide.

  3. Promote your personality – Video is the perfect way for you to show potential clients your personality in action. It answers the question of “what’s this person like” before the initial meeting, giving them a sense of who you are and how you’ll handle their business.

Contributor
Charles R Juarez Jr

The FREEDOM Celebration In LA

 

Harold Tells How He Is Working
For The FREEDOM Of Us ALL!

Sunday 17 April 2016

Take Your Place On The Golden Brick Wall

ACHIEVE THE RANK OF GOLD DIRECTOR IN 2016. HELP BUILD A GOLDEN FOUNDATION AND LEAVE A LEGACY!

* As a qualified Gold Director, you will have the option to purchase your own Gold Brick Box. Gold Brick Box includes 2 personalized and autographed Gold Brick cards & frame.

* One card is for you and the second gets donated to the GOLDEN BRICK WALL located at Corporate HQ in Stuttgart GERMANY

* First 1,000 Gold Directors to contribute to the Wall will earn “Legacy Leaders” benefits

* Benefits include: VIP Seating at RST and Freedom Celebration Events, invitation to the 2016 Elite Retreat in Germany, and are named Founding Members of the Karatbars International Foundation ©

The Karatbars Int. Foundation, on behalf of it’s Legacy Leaders will donate the Wall (and 1,000 grams of Gold) to a preferred Charity.

Congratulations to all of The Golden Brick Wall qualifiers. Thank you for leading the charge. There is a place waiting for the rest of us. Now let’s go claim it, and join our brothers and sisters!

 

A Large "GOLD" Angel Seen Over LA…

History was made in Los Angeles on Saturday as Lou Engle, Mike Bickle, Cindy Jacobs, Jack Hayford and other generals of the faith gathered at the Los Angeles Memorial Coliseum for Azusa Now.

Jeff Jansen, founder of Global Fire Ministries, told Charisma News he believes it was one of the most significant events of the past few decades.

"As we were driving on Interstate 5 to the Azusa Now event on April 9, I saw a large gold angel standing over LA," Jansen says. "The Lord said, ’Just as the 1849 gold rush drew people to California…So 4/9 2016 will mark a new gold rush of divine proportion that will once again draw the nations into revival."

Here is what we know. The scripture says,"…For everything there is a sign.." What other sign could the large Gold angel refer to?

Isn’t it interesting that one of the largest spiritual gatherings in LA took place on the same day of the birth of the Founder of The Greatest International Movement to bring GOLD to the Masses?

Also, isn’t it interesting that the spiritual man of God saw a Large Angel standing over LA. And here at the Marriott, a man with the heart of a very large angel was standing, revealing to his helpers, the new developments in his work, to help the unfortunate do better, and for the masses of the human family to be able to acquire Gold.

That large angel that God gave that spiritual man the vision of, was none other than Harold Seiz of Stuttgart Germany.

Please read this Historic article here:

http://www.charismamag.com/spirit/prophecy/26103-jeff-jansen-sees-huge-gold-angel-at-azusa-now

 

HERE IS WHAT WE KNOW..

In 2008, before the financial meltdown, Harold was in the financial services industry. He was in that industry for 16 years. He saw what was coming in the economy, and put all of his client’s portfolios into Gold.

At that time, he had what we call "walk away" money, meaning he could have retired and lived very well for the rest of his life. However he had a Vision. If he helped his clients, why could he not help the world of humanity? That Vision, my friends, became what we know, today, as Karatbars.

Our Own Payment System, WorldWide!

It was almost like a child feels on Christmas day with all of new pieces to our Karatbars portfolio. One by one Harold uncovered the new additions.

*We have our own payment system, with both our grams and our cash gold for change.

We have the roll out of our K-Exchanges here in the U.S.

We even have an app that will allow the transfer of gold from one account to another seamlessly for easy transactions.

And as a Powerful safety precaution we have Karabars facilities in several regions of the world. My friends, we have a leader who has Great VISION.

 

Love Your Skeptics

Doc’s and my business partner, Rashard, is the biggest skeptic I have ever met. When Doc and I presented Karatbars to him and his sweet little wife 2 1/2 years ago, they did not want to hear any kind of karatbars.

His attitude was so bad, that before I walked out of his door, I put my hand on his shoulder, and looked him in his eyes and said," I love you like a brother, but you are WRONG!" And he will tell you, he had trouble sleeping that night.

Love your skeptics. But stand your ground and know what you got. Because you could be talking to Your Rashard, the "biggest champion" of your team. You could, also, be talking to the individual that will, single handed, take your business around the globe. Below is Rashard’s visit at the Kings Palace in Nigeria

http://www.thegoldservants.info

Also, I want to give a big shout out to our team members, who made the long journey from Nigeria & Ireland to join us at this historical event. You made it happen. We love you, and we applaud you. You are Leading by example!

 

"Successful People Do, What Unsuccessful People, Are Not Willing To Do!"

When my friend, and sponsor, Lourens Haasbroek from South Africa, introduced me to Karatbars, July 27, 2013, little did I know that my 41 year search for the business that I could experience some significant success was over. Yes, i have been searching since my first homebased business in 1972. I could have said forget it, and resign myself to just a J.O.B., but thank GOD I didn’t. Because I didn’t give up, I have been blessed with a business that spans around the globe with an organization of 20,000 Plus people. Successful people do, what unsuccessful people, are not willing to do.

This pic was taken at the Top Incentive Winners dinner at the home Harold was hosted in by Jeff Blue, one of the prominent Music Producers here in Beverly Hills. I did not win one of the Top Incentives, but helped Rashard win it. Love your skeptics, because your Biggest Skeptic just might be your team’s Biggest Champion. His mom and I call him OB, which means "Our Baby"…that’s her in the mirror taking my picture, lol.

Karatbars is the Greatest business that I have ever been a part of, and I will work it, to some degree, as long as GOD gives me breath. And Harold keeps making it better and better. I like what Mike Wiersma said Saturday, "…we haven’t even scratched the flee’s butt on the back of an elephant yet!"

And as Ty Best told us, "freedom is everything." And the 4 Steps he shared with us are,

1. You got to decide exactly what it is you want, and decide to be free.

2. Decide to pay the price. It is non-negotiable.

3.You got to change. Personal development. Read books.

4. You got to believe in this business. You got to believe in this company. You got to believe in yourself.

Successful people do, what unsuccessful people, are not willing to do. I wish you much success. Peace Out!

 

L Basheer Hasan
+1515-991-3999
servantsofbaha@gmail.com
http://www.talkfusion.com/1809026

 


   

 

Here’s Why The GOP Wants to Stop Trump by Cancelling Elections

Republican Elite

Here’s Why The GOP Wants to Stop Trump by Cancelling Elections

The truth about the cancelled Colo. caucus

The GOP establishment sees themselves as part of the “specialized class” responsible for making political decisions because they believe the public’s “too stupid” to make decisions for themselves.

This “spectator democracy,” first described by political insider Walter Lippmann in the 1920s, reduces voters into mere spectators – not participants – in public policy managed by a tiny elite, in this case the GOP establishment.

“The compelling moral principle [behind it] is that the mass of the public are just too stupid to be able to understand things,” Noam Chomsky wrote in describing Lippmann’s views.

This is the core principle of the GOP establishment: to them, only the elite have the intellect and rationality to decide the public’s best interests.

The public at large, on the other hand, cannot manage their own affairs and therefore must be lead like cattle towards the future world envisioned by those in control.

Not considered the decision-makers, the American people are meant to be mere bystanders in society, only participating on occasion during political “elections” to decide which one of the elites will “represent” them, such as Hillary Clinton or Ted Cruz.

Populist candidates like Donald Trump are not allowed because they’re not compromised and controlled by the establishment.

The mainstream media serves the elite by fueling racial tensions, such as using straw man arguments to declare Trump “racist,” which encourages in-fighting amongst the public while the establishment gains more power without adversity.

And the media and the elite both want to keep the public locked into the false left-right paradigm which oversimplifies the public’s perception of the world so that they falsely believe that everything is simply black and white, one extreme against the other, conservative vs. liberal, red vs. blue.

While stuck in the paradigm, people are led to believe their opponents only exist on the opposite side of this two-dimensional spectrum and are completely unaware of the real power towering above.

But during this presidential race, Trump has successfully exposed the real power behind the throne – and that’s why the establishment wants to stop him.

FOLLOW for more BREAKING news: https://www.facebook.com/RealKitDaniels

It is all about Integrity

Facebook Image

Integrity often touted and claimed, rarely do many people really have a deep understanding how deep it goes and how important it really is in every aspect of our lives. Integrity is something you build, it builds in the fires of adversity, it reveals itself in your walk with the Lord, it becomes your foundation as you seek righteousness, it protects you when you are falsely and unjustly accused, it is tested when you experience prosperity. You can not measure it, nor can you hold it in your hand. There is no amount of Gold or money that can buy it. When you ask a crowd of 1000 people, who has integrity, everyone will raise their hands, but you know only a few truly do.

My Mom always said actions speak louder than words. And that is a fundamental truth. Let me explain or ask you a question. Are you willing to sacrifice everything to stand up for the truth, to stand for the oppressed?  To stand for what is fundamentally right? To call out incompetence, deception, corruption, lies, cheats and thieves? Perhaps that is a hard question, but let me ask you the same question from a different perspective. Would you put your life in the hands of a person you knew was willing to lie, cheat or steal if the stakes were high enough? At what point would you draw the line? Now most of us rarely give this much thought and often our good nature prism make others that are corrupt look and seem to be on the up and up.

Actions speak louder than words, and walking that narrow path assures you will have less drama in your life. Less friends too, but they never were friends, they were fair weather friends.

What is my point? I am guilty! I have been that person I want nothing to do with. I have been that liar, that cheat, that thief. I was that person decades ago. Something has changed along the way. The process of learning to surf huge waves contributed to this change. Seeking and serving the Lord is the primary source that has slowly built character and integrity in me. It has been my constant companion now for several decades, yet I still pursue even greater integrity. Why? Because I want to serve the Lord, I want my life to have less drama. I do not want to be a slave to the deception. And I seek to serve others and how can I do that as a practicing liar, thief and cheat and in rebellion with the Lord? I cannot.

I have integrity. I can boldly make this claim because I have reached that point where being tested, I cling to integrity willing to sacrifice everything else, even my life. I have reached that level when I am confronted with a lack of integrity (corruption), where I discover deception, lying, thievery, greed, idolatry, and narcissism and sociopathy, I am repulsed, it is repelled and I have no tolerance for it. None!

I have nothing if I do not have integrity. It is the foundation of my repentance and obedience to the Lord. It is the main and only ingredient required to conduct business based on trust. It is what makes partnerships, marriages and business flourish. Without, all that ensues is disaster, destruction and death.

If you want to be successful, if you want to build a solid business, if you want a solid marriage, you will need this rare element called integrity. Be ready to look in the mirror and to thy own self, be true.

There is a test you can take that asks a ton of offish questions, it will be difficult to game the outcome the first time you take the test. Right off I knew the only way for me to take this test was to be 100% honest in my answers. Why not, you do want to know the level of your integrity right?

It is called the "Integrity and Work Ethics Test", by Psytests.com.  So who is Psytests.com?

http://testyourself.psychtests.com/testid/3090

History

Psychtests.com originally appeared on the internet scene in 1997 and is a subsidiary of Plumeus Inc., a privately owned high-tech company specializing in psychological test development and related products and services. While Plumeus is responsible for research and development of high-quality products and services centered on an extensive battery of psychological assessments, Psychtests was conceived as the delivery system of those same solutions. Since its inception, Psychtests has become a pre-eminent provider of psychological assessment products and services to human resource personnel, therapists, academics, researchers and a host of other professionals around the world.

Management and staff

Psychtests staff is comprised of a dedicated team of psychologists, test developers, researchers, statisticians, writers, and artificial intelligence experts. Psychtests was founded and is led by Dr. Ilona Jerabek, a specialist in the field of psychometric assessments and Vrat Jerabek Ph. D., a researcher and authority in the field of artificial intelligence.

– See more at: http://corporate.psychtests.com/about/company#sthash.Ny2OBc1f.dpuf

History

Psychtests.com originally appeared on the internet scene in 1997 and is a subsidiary of Plumeus Inc., a privately owned high-tech company specializing in psychological test development and related products and services. While Plumeus is responsible for research and development of high-quality products and services centered on an extensive battery of psychological assessments, Psychtests was conceived as the delivery system of those same solutions. Since its inception, Psychtests has become a pre-eminent provider of psychological assessment products and services to human resource personnel, therapists, academics, researchers and a host of other professionals around the world.

Management and staff

Psychtests staff is comprised of a dedicated team of psychologists, test developers, researchers, statisticians, writers, and artificial intelligence experts. Psychtests was founded and is led by Dr. Ilona Jerabek, a specialist in the field of psychometric assessments and Vrat Jerabek Ph. D., a researcher and authority in the field of artificial intelligence.

– See more at: http://corporate.psychtests.com/about/company#sthash.Ny2OBc1f.dpuf

History

Psychtests.com originally appeared on the internet scene in 1997 and is a subsidiary of Plumeus Inc., a privately owned high-tech company specializing in psychological test development and related products and services. While Plumeus is responsible for research and development of high-quality products and services centered on an extensive battery of psychological assessments, Psychtests was conceived as the delivery system of those same solutions. Since its inception, Psychtests has become a pre-eminent provider of psychological assessment products and services to human resource personnel, therapists, academics, researchers and a host of other professionals around the world.

Management and staff

Psychtests staff is comprised of a dedicated team of psychologists, test developers, researchers, statisticians, writers, and artificial intelligence experts. Psychtests was founded and is led by Dr. Ilona Jerabek, a specialist in the field of psychometric assessments and Vrat Jerabek Ph. D., a researcher and authority in the field of artificial intelligence.

So I took the test. I want you to take it as well. Be honest, I am. But of course we already know if you fail miserably and have no Integrity, you will lie about the results. Bottom line though? You know the results.

I scored 100%. I wasn't surprised. If I have a fault, it is I am brutally honest, I will sacrifice it all to be honest and in being this way, many people, even partners and friends of 20 years terminate their relationships with me because of this.

 

My Score:

So there you have it, the final ingrediant to true success in life!

Post your score and comments below. Go ahead, let's have some fun.

Thomas Prendergast
CMO Markethive.com

Trump Owes Soros 160 Million Dollars?

Trump Owes Soros 160 Million Dollars?

Well the meme above says he does.  Let me tell you how this lie was fabricated.

“Donald Trump has lined up three New York hedge funds, including money from billionaire George Soros, to invest $160 million in his Chicago skyscraper, a key piece in perhaps the largest construction financing in the city’s history, according to real estate sources and public documents.”?

That was back in October 28, 2004, 12 years ago. It says that the $160 million including money from Soros, not the whole amount. That money, from whomever it came from, was a business loan, not a campaign donation. Nobody knew 12 years ago that Trump would be whipping the socks off of all the Establishment Repubs today. It is in desperation that they are going back so far to dig up shit like this

Even if trump had got some of that money from a Soros hedge fund it would have been repaid long ago. Dig through his financials, which he made public, and prove me wrong.  Let me repeat, even if true, it was a business loan, not a campaigner donation.

Here is the source of the above meme, you can see that justlittleoleme, who ever the hell that may be, dug up an artical from October 28, 2004 reposted on 1/18/2016, 1:17:20 PM.

Big names back Trump tower – Soros, Deutsche Bank said to be in on 90-story building (2004)
Chicago Tribune  | Thomas A. Corfman | October 28, 2004
Posted on 1/18/2016, 1:17:20 PM by justlittleoleme.  He looked up a story from 12 years ago and the meme creator took it and run with it.

Donald Trump has lined up three New York hedge funds, including money from billionaire George Soros, to invest $160 million in his Chicago skyscraper, a key piece in perhaps the largest construction financing in the city’s history, according to real estate sources and public documents.

Despite reports about the project’s record-breaking sales, most of them from Trump himself, many Chicago real estate developers and lenders have expressed doubts about whether the 90-story tower would ever be built.

“It is such a huge project, and the prices he said he was getting were so outside the norm,” said Robert Glickman, president and chief executive of Chicago-based Corus Bank.

“It was reasonable to say, `Is this real?'” he said.

Much of the skepticism springs from Trump’s own hype. “Chicago developers are much less flamboyant,” said Glickman.

The massive financing, which sources say also will include a $650 million construction loan from Deutsche Bank, should quell those doubts.

-snip-

The document does not identify the other participants, but a key member is Grove Capital LLP, according to sources familiar with the transaction.

The firm manages most of the multibillion-dollar real estate portfolio of the $13 billion Soros Fund Management, from which Grove Capital was spun off last month.

Oh, justlittleoleme is a Senator Ted Cruz supporter, that explains the lie.   CRUZ OR LOSE

Update: 1/21/2016

If Trumps owes Soros so much money why does he not call it in?

Hedge Fund Billionaire George Soros:
‘Donald Trump Is Doing The Work Of ISIS’

On Thursday evening at the World Economic Forum in Davos, Soros used a 45-minute interview with Bloomberg TV’s Francine Lacqua to create an explosion of headlines on both the political and economic front. “Donald Trump is doing the work of ISIS,” Soros said, citing the anti-immigrant vitriol that’s been a hallmark of the Trump campaign as he’s risen in Republican primary polls. He levied a similar critique against candidates such as Ted Cruz, and said Hillary Clinton would win the general election in a landslide.

Ideas like closing U.S. borders to Muslims, Soros said, might “convince the Muslim community that there is no alternative but terrorism.” He also said ISIS’s “days are numbered” as both the Iraqi and Syrian governments win back territory the terrorist group gained.

The rise of ISIS and the crumbling of the Middle East has created a refugee crisis for Europe, and Soros said German Chancellor Angela Merkel may have erred in opening the country to refugees. “She risked her political capital and lost,” Soros said. Nonetheless, he expressed optimism that Germany and other European powers could successfully integrate migrants.

Fearless Truth Teller Sarah Palin Tells Gobsmacked Wisconsin GOP Audience About Ted Cruz Giving “Gift Baskets” To Illegal Aliens

Fearless Truth Teller Sarah Palin Tells Gobsmacked Wisconsin GOP Audience About Ted Cruz Giving “Gift Baskets” To Illegal Aliens…

Speaking on behalf of Donald Trump, Sarah Palin gave a speech last night to a Wisconsin Republican audience.   Standing firmly on a platform of truth, Palin warned the mostly party (establishment) audience their decision to stand with deception in order to win an election also means placing themselves in a very precarious position.

The response from the audience to Sarah’s brutal honesty was what’s customarily known as “the collective nervousness of deceivers“.

Sarah Palin wisconsin

Whenever anyone dares to tell the collective: ‘the emperor stands naked’; there’s a particular kind of autonomic group nervousness immediately evident.  A group discomfort.

Such was the discomfort when Sarah Palin mentioned Senator Ted Cruz’s weak and opportunistic immigration position, and then contrast a real-life example of Cruz going to McAllen Texas (Saturday, July 19th 2014) to hand out “gift baskets” and welcome illegal alien families.

You could hear a pin-drop as an entire audience sat jaw-agape in disbelief.

When a fearless truth-teller stares down a room – the collective immediately need each other to retain their guise.  Here’s an example of their initial response:

Perhaps the reason the entire Professional Republican audience reacted that way was because they preferred NOT to know.  Or, then again, it could be because the example Sarah Palin was giving was widely hidden by the media.

Regardless of the reasoning for their disbelief, Sarah was simply telling the truth.  Here’s some photographic evidence of the freebies as they were being passed out by Ted Cruz in 2014:

ted cruz soccer ballsbeck 5

On the left that’s Senator Ted Cruz unloading the boxes of goodies.  On the right is the illegal alien families who received the goodies (toys, stuffed animals, soccer balls etc).

Here’s more pictures of the same event:

beck 4beck 2beck 1beck 3beck 6

 

“Humanitarian Crisis”? The entire event was essentially based on fraud.  The fraud was the Obama administration claiming that hundreds of thousands of “Unaccompanied Alien Children” (UAC) were arriving on the southern border en masse, and needed to be cared for.

The entire administration talking point was complete nonsense, but the media helped sell the ridiculous story as if it were real; and Ted Cruz and Glenn Beck helped perpetrate the fraud by claiming there was an urgent “humanitarian crisis”.  There was neither.

The reality was the influx of illegal border crossers were factually entire families, mostly from Mexico but also from Honduras, Guatemala and Panama.

The Obama administration had specifically kick-started the South American migration approximately a year earlier, and the families were showing up as an outcome of the State Department coordinating the exodus.

Almost everything about the crisis was a sham, including DHS Secretary Jeh Johnson going before an emergency congressional committee and demanding $4 billion (that’s billion) to deal with the “humanitarian crisis”.  These were not “children”, they were entire families – and, as you can see from the pictures, these were entire family units.

We have tens of thousands of American kids in inner-city areas in as much of a crisis as the illegals we allowed to pour across the border; but we don’t see Jeh Johnson demanding $4 billion for the American children.  Charity begins at home; at least it should.

So Sarah Palin brings some BIG TRUTH to those GOP insiders who gathered in Wisconsin; and, if we are to give benefit-of-the-doubt to those who heard it, apparently it’s the first time they became aware of Senator Cruz’s forked tongue on an issue.  Hence, a gob smacked response.

Palin also pointed out another lie, when she reminded everyone that Senator Cruz never stopped the senate Gang-of-Eight amnesty bill.  Despite Lyin’ Ted claiming on the campaign trail that he killed the bill, the reality is that bill passed the Senate in 2013, and it would have passed the House were it not for Dave Brat’s primary defeat of Eric Cantor in June of 2014 shortly before Sentor Cruz took off to the border with his gift baskets.

But Sarah didn’t stop there.  She also fearlessly told the audience that Senator Ted Cruz was also lying about another policy aspect, his advocacy for the Trans-Pacific Trade Deal.  And, more specifically, to the Trade Promotion Authority bill Senator Ted Cruz co-authored, co-planned and co-constructed, along with Paul Ryan in the House of Representatives.  Again, Sarah was loaded with the truth.

The Republican disbelievers didn’t want to hear about that inconvenient reality either.  Then again, when you stand boldly in sunlight the cockroaches never approach; they can only comfortably co-exist when they remain cloistered in the dark shadows of deception.

The media’s response to Palin’s speech?  Well, initially (and immediately) they began accusing her of lying about the “gift baskets”.  Then, after they realized everything she was saying was factual, they started spinning.  Eventually, they dropped the subject – and that’s probably how it will remain today.

It’s easier to hide those uncomfortable truths that way.  Well, at least until after the Tuesday election I guess.

Here’s Sarah’s bold and truthful speech:

Palin at RGA 2

Inbound Marketing Industry Explained

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

 

Bruce Jacobs

 

 

Christians Face Middle East Genocide Extinction

 

House declares ISIS committing genocide against Christians, other minorities

 

President Barack Obama has spent almost two full terms in the White House, all the while being hostile to Christians and refusing to call the enemy by their name: “Islamic terrorists.”

Obama is frozen by political correctness and a far-left ideology which has made America – and the rest of the world – less safe. The Islamic State (ISIS) is growing stronger by the day, and Islamic radicals continue to terrorize the civilized world.

But now, the U.S. House just did something extraordinary! With a unanimous vote of 383-0, they passed a resolution that declares ISIS is committing “genocide against Christians and other religious minorities.” This puts tremendous pressure on the Obama White House to do something ahead of the House’s deadline for action (March 17)!

“When ISIS systematically targets Christians, Yezidis, and other ethnic and religious minorities for extermination, this is not only a grave injustice—it is a threat to civilization itself,” Rep. Jeff Fortenberry, R-Neb., said in a statement. “We must call the violence by its proper name: genocide.”

The resolution was voted on ahead of a congressionally mandated March 17 deadline for Secretary of State John Kerry and the White House to make a decision on whether to make such a declaration. The measure is an effort to force the administration’s hand on the issue, as the administration has so far declined to take an official position.

Via Fox News

As Speaker Paul Ryan (R-WI) said in a statement, “What is happening in Iraq and Syria is a deliberate, systematic targeting of religious and ethnic minorities. Today, the House unanimously voted to call ISIS’s atrocities what they are: a genocide. We also will continue to offer our prayers for the persecuted.”

And The Christian Family Research Council applauded the decision:

“President Obama keeps talking about ‘rising above ideology and partisanship.’ Maybe it’s time he took his own advice. More than 200 Democrats and Republicans cosponsored this House resolution addressing an issue it shouldn’t have to: the genocide in the Middle East. If the Obama administration were as ‘appalled,’ ‘horrified,’ and ‘concerned’ about the annihilation of Christians as the White House says it is, Congressman Jeff Fortenberry (R-Nebr.) wouldn’t have had to take the unusual step of addressing the crisis before the president does so.

It will be fascinating to see if Obama mentions this in his weekly address. Congress rarely agrees on any topic, but it’s clear they are united against Islamic terrorism and they aren’t happy at Obama’s weakness on foreign policy.

Christians Face Middle East Extinction

Do you agree with Congress that it’s time to stop Christian genocide committed by ISIS? Please leave us a comment (below) and tell us.

A New Inbound Marketing platform

Do you know what an Inbound Marketing platform is? There are many publicly held companies offering these platforms for over $5,000 per month. While these powerful marketing platforms deliver automation to help build huge success on the internet, none of them compare to the new MarketHive which is an Inbound Marketing platform Social Network.

This platform has been built for small to moderate size entrepreneurs like you. Markethive generates its revenues like Facebook does with advertising so the system has no cost. Markethive also has a built in (but optional) affiliate program that pays back up to 50% of the advertising revenue to a few select members.

The only question remains is If you could position yourself to earn a percentage of an Inbound marketing social network advertising revenue, would you do it?

Chuck Reynolds
Contributor

 

 

Google Uses Alexa’s Information For Ranking and Indexing!

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s simple. The Alexa  toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar

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