The art of web SEO lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. It’s about putting a lot of things together to look for opportunity.
A good optimizer has an understanding of how search engines like Google generate their natural SERP to satisfy users navigationalinformational and transactional keyword queries.
A good search engine marketer has a good understanding of the short term and long term risks involved in optimising rankings in search engines, and an understanding of the type of content and sites Google (especially) WANTS to return in its natural SERPs. The aim of any campaign is more visibility in search engines and this would be a simple process if it were not for the many pitfalls. There are rules to be followed or ignored, risks to take, gains to make, and battles to be won or lost.
A Mountain View spokesman once called the search engine ‘kingmakers‘, and that’s no lie. Ranking high in Google is VERY VALUABLE – it’s effectively ‘free advertising’ on the best advertising space in the world. Traffic from Google natural listings is STILL the most valuable organic traffic to a website in the world, and it can make or break an online business.
The state of play, in 2016, is that you can STILL generate highly targeted leads, for FREE, just by improving your website and optimising your content to be as relevant as possible for a buyer looking for your company, product or service. As you can imagine, there’s a LOT of competition now for that free traffic – even from Google (!) in some niches. You shouldn’t compete with Google. You should focus on competing with your competitors.
The process can be practised, successfully, in a bedroom or a workplace, but it has traditionally always involved mastering many skills as they arose including diverse marketing technologies including but not limited to:
PHP, HTML, CSS, etc.
Social media promotion
Analytics and data analysis
Looking at Google for hours on end
It takes a lot, in 2016, to rank on merit a page in Google in competitive niches.
The big stick Google is hitting every webmaster with (at the moment, and for the foreseeable future) is the ‘QUALITY USER EXPERIENCE‘ stick. If you expect to rank in Google in 2016, you’d better have a quality offering, not based entirely on manipulation, or old school tactics. Is a visit to your site a good user experience?
If not – beware manual ‘Quality Raters’ and beware the Google Panda/Site Quality algorithms that are looking for poor user experience for its users. Google raising the ‘quality bar’, year on year, ensures a higher level of quality in online marketing in general (above the very low-quality we’ve seen over the last years).
Success online involves investment in higher quality on-page content, website architecture, usability, conversion to optimisation balance, and promotion. If you don’t take that route, you’ll find yourself chased down by Google’s algorithms at some point in the coming year. This ‘what is SEO‘ guide (and this entire website) is not about churn and burn type of Google SEO (called webspam to Google) as that is too risky to deploy on a real business website in 2016.
What Is A Successful Strategy?
Get relevant. Get trusted. Get Popular. It is no longer just about manipulation in 2016. It’s about adding quality and often useful content to your website that together meet a PURPOSE that delivers USER SATISFACTION. If you are serious about getting more free traffic from search engines, get ready to invest time and effort in your website and online marketing.
Google wants to rank QUALITY documents in its results and force those who wish to rank high to invest in higher-quality content or great service that attracts editorial links from reputable websites. If you’re willing to add a lot of great content to your website, and create buzz about your company, Google will rank you high. If you try to manipulate Google, it will penalise you for a period, and often until you fix the offending issue – which we know can LAST YEARS.
Backlinks in general, for instance, are STILL weighed FAR too positively by Google and they are manipulated to drive a site to the top positions – for a while. That’s why blackhats do it – and they have the business model to do it. It’s the easiest way to rank a site, still today. If you are a real business who intends to build a brand online – you can’t use black hat methods. Full stop. Fixing the problems will not necessarily bring organic traffic back as it was before a penalty. Recovery from a Google penalty is a ‘new growth’ process as much as it is a ‘clean-up’ process.
Google Rankings Are In Constant Ever-Flux
It’s Google’s job to MAKE MANIPULATING SERPs HARD. So – the people behind the algorithms keep ‘moving the goalposts’, modifying the ‘rules’ and raising ‘quality standards’ for pages that compete for top ten rankings. In 2016 – we have ever-flux in the SERPs – and that seems to suit Google and keep everybody guessing.
Google is very secretive about its ‘secret sauce’ and offers sometimes helpful and sometimes vague advice – and some say offers misdirection – about how to get more from valuable traffic from Google. Google is on record as saying the engine is intent on ‘frustrating’ search engine optimisers attempts to improve the amount of high-quality traffic to a website – at least (but not limited to) – using low-quality strategies classed as web spam.
At its core, Google search engine optimisation is still about KEYWORDS and LINKS. It’s about RELEVANCE, REPUTATION and TRUST. It is about QUALITY OF CONTENT & VISITOR SATISFACTION. A Good USER EXPERIENCE is a key to winning – and keeping – the highest rankings in many verticals.
Relevance, Authority & Trust
Web page optimisation is about making a web page relevant and trusted enough to rank for a query. It’s about ranking for valuable keywords for the long term, on merit. You can play by ‘white hat’ rules lay down by Google, and aim to build this Authority and Trust naturally, over time, or you can choose to ignore the rules and go full time ‘black hat’.
MOST SEO tactics still work, for some time, on some level, depending on who’s doing them, and how the campaign is deployed. Whichever route you take, know that if Google catches you trying to modify your rank using overtly obvious and manipulative methods, then they will class you a web spammer, and your site will be penalised ( you will not rank high for relevant keywords).
These penalties can last years if not addressed, as some penalties expire and some do not – and Google wants you to clean up any violations. Google does not want you to try and modify where you rank, easily. Critics would say Google would prefer you paid them to do that using Google Adwords. The problem for Google is – ranking high in Google organic listings is a real social proof for a business, a way to avoid PPC costs and still, simply, the BEST WAY to drive VALUABLE traffic to a site.
Markethive did not invent the blog, but we certainly have made it exponentially more powerful. We certainly have added fun, understanding, reach, groups, daily workshops, understanding and power to the process.
Markethive has successfully combined all the technical and tactical aspects and requirements into one system, but have also overcome the obstacles to make blogging a group process, combined with motivated mentors to help the newbie easily immerse and embrace the process.
We did not invent Word Press, but we have significantly taken Word Press serious and made it exponentially better. This blog’s focus is to help you understand the paradigm dynamic shift Markethive has brought to marketing, blogging and the individual within the hive.
The following video attempts to reveal and illustrate how the whole social blogging platform in Markethive changes the entire Internet field of engagement.
You can approach the challenge alone, hire a firm and/or a virtual assistance and take the Internet on. This ego centered approach works for many who have the grit and stamina and educated skills of journalism and polished writing (a note here: As the Internet has evolved, the polished blogger vs the blogger that lacks the polish but has the passion, wins in today’s culture).
Approaching the blogosphere as a crew, a group, a gang or a family wins today. Because fresh, new, consistent and current content win and win you combine a social network into a blogging platform, the results are impressive.
Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on a regular basis. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.
The whole SEO quotient changes when the social network variable is integrated. This is why SEO at Markethive changes the playing field.
So a social network integrated blogging solution is at hand, and, there’s one thing you may have been doing correctly already from the start: That being blogging. You probably have a million reasons to blog, not the least of which include building trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. Then, of course, there are those activities that help to boost your SEO rankings. These can only help you if you know how to use them, so make note of these 9 reasons blogging can boost your SEO.
Enter the Markethive Social Network Engine combined with the Inbound Marketing Engine. Kind of reminds of the Hot Rods of the 60s like Eddie Hill’s double dragon (see image):
Except with Markethive, the combining the two huge engines of the Internet, Social Networking and Inbound Marketing has an exponential nature to it, not just a geometrical quotient.
This innovative integration of these two power houses has a powerful effect on all that ios Internet Marketing as I illustrate, please read on.
The following is the conventional wisdom perspective to today’s linking approach.
Some of the techniques used for SEO when blogging raise eyebrows, and back linking is no exception. Many will tell you link schemes will get you a slap on the wrist from Google, and they’d be right. Does that mean you can’t build relationships with other companies and blogs by including links and asking for some in return? Not at all.
You can still benefit greatly from being linked and linking to others, but there are some things to keep in mind. First, if you’ve paid for your link, be sure they use the nofollow designation. Otherwise, you’ll be penalized. Next, work with reputable, quality sites that fit your blog’s niche. When links to your blog appear on sites that have nothing to do with your company, you’ll get another ding from Google. Finally, use the same basic rules for any blogs you link to on your site.
Good quality links from popular, well-respected sites can definitely help your SEO rankings, but only if you do it right.
Now, with that said, the amazing change that occurs to your campaign to build organic, condust and create relationships in the blogging power of the Inbound Marketing Social Network of Markethive, delivers a plethora of SEO (Search Engine Optimization), SNM (Social Network Marketing) and the advantages therein if developing unlimited streams of unique content, automated into literally millions of sites, social networks, social bookmarks, blogging platforms from the stream of content that flows out of the Markethive Social Network you are part of or built.
So what does all that mean? As the natural order of our recent tech releases of the Blog Casting (Social Broadcaster) and Blog Swiping (where your friends and other members can easily copy and edit your blog) then publish it and with the advent of this opening the possibility with these new tools produce a cacophony of your content, links, back links, side links, social reaches into the millions. All built upon chaos theory and technology.
The natural organic process to build a huge amazing white hat mass of blog and site links and social reach, thereby, the vision of the Blog Cloud has come to be reality, thank you Markethive, the social networked Inbound Marketing juggernaut.
Simply put, not just combining but fully integrating two platforms, the Entrepreneurial Social Network and a fully appointed Inbound Marketing platform, has opened up doorways not otherwise capable or even aware of or identified in the exponential character of the Markethive Hybrid. Sort of like Twin Towers built on the same foundation.
Actually more like a million communities of twin towers all inter connected and pulsing and thriving with the constant flow of content and videos and communications (comments and messaging) even further empowered with a constant thriving community of live conference room activity.
Again Markethive takes the awkward and difficult process of guest blogging and turns it into a graceful social dance. I will explain after I share again the Internet’s explanation of what has been defined as guest blogging.
The latest hoopla suggests guest blogging is dead, but that’s not necessarily true. As with the backlinking, guest blogs can be tremendously beneficial to the SEO of your website. If you work with reputable writers who are indeed experts in their industry, their popularity can only help you.
For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. If you follow Google’s quality guidelines, your guest blog from a well-known source will bring you tremendous traffic and boost your search engine rankings.
Markethive has turned this difficult proposition into one of grace and ease. Because the core of your blogging can now be centered within Markethive, which supports and publishes to just about every blogging platform out there. As a social network, you can build a sphere of influence easily with others who are open to and or capable of assisting in your blogging efforts.
Groups also serve as additional blogging platforms, for the individual who keeps track of different campaigns separated by the groups. Groups also parlay into teams of content creators, allow a team captain to manage and lead the agenda and monitor and choose the array of articles by the group to which blog(s) that article automatically gets sent.
The options that the Markethive tools has created for diverse and distributed content is unlimited and better managed than any other option available in the blogosphere.
Group Blogging not only replaces the old guard of guest blogging, it enhances it, makes it easier to, manage and distribute. It changes the entire playing field.
You can integrate single Markethive members, and/or integrate entire groups into as many blog systems you wish. By simply organizing, selecting and developing different cock tails groups for your blogs, you can literally create unlimited selections and unlimited content for unlimited blogs, your blogs, their blogs, unlimited groups of competent writers and marketers. Get into the mix, join some groups, and get into some Workshops and put the system to work for you.
We can even say that you can produce dynamic content on your blog without as much effort as the conventional way.
Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Those search engines customers used to find companies just like yours will pull the freshest and most relevant content whenever a search is performed. If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.
By blogging, you build relationships with your readers, position yourself as an expert in the field, and perhaps most importantly, provide new content for Google to index.
By joining Markethive you build relationships with thousands of others who are actively building business, blogging, researching, etc. basically being “entrepreneurs” and advancing their businesses and agendas. Often you can join with these people as friends, group members and subscribers of theirs via Blog Casting, Blog Sharing and Blog Swiping.
When you are an active member in a good group (active and current), using meetings and live webinars, discussions breed inspirations which support developing new content. Here is a tip I use to help with fresh content. I want to write about the “current trends for the entrepreneur market”. So I go to Google and I search the tail words SEO entrepreneur trends but I designate a small tool many are not aware of.
It is found in “Search tools” in the Google search as the illustration below demonstrates. Choose last week or within 24 hours to get very fresh current content to use in building your blog article. This way, you are assured to be utilizing current references building current articles, sharing with your groups and creating a dynamic culture. Checking new content with Google daily in relations to your agenda is something that should also be shared (the search link) within your groups for discussion.
Keywords go hand in hand with fresh content. It also pays to see what current or newest results are shown for current sites utilizing the same technique for current content for your research and agenda.
Even though keywords really don’t hold the same weight they once did, it still needs your attention. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.
Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.
For instance, the long-tail keyword “Inbound Marketing” had barely begun trending in 2009 with a slow crawl upward until just recently, with the advent of Markethive’s soft launch and discussions of the definition of “Inbound Marketing” and the increase of Social Network chatter in that regards we are now seeing the current trend start to grow.
My first company invented what we called “Automated Marketing” but today fits the new definition “Inbound Marketing” As you can see the term “Automated Marketing” is trending down from a long crown of being a top searched keyword.
See the trend towards “Marketing Automation” beginning? Why is Marketing Automation trending up and Automated Marketing trending down? Does it deserve research?
In my opinion no, but, what does need to be looked at in my regards is our new pre launched/soft launched company (as of May7, 2016) is the Trademark “Markethive”.
Because if we read these trends right, we want to make sure we mention Markethive often in connection to “Inbound Marketing” and “Marketing Automation”. This will place squarely in front of the trend curve binding the “long tail” keywords together.
Markethive’s SEO keyword system leads us to these research outcomes, but until the Google API is fully integrated to Markethive’s Keyword platform I go to the Google Trend panel here as well.
When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing quality content, your readers will want others to know. Of course, the only way to make sure your blogs contribute to your website’s popularity is to create unique content, provide answers for visitors, and then share your blogs wherever you can.
That key point “Share your blogs wherever you can” is another way of saying “Broadcast” them. And Markethive has taken Broadcasting to new heights with Blog Casting and SNAP. Blog Casting is a Markethive subscribe feature that other Markethive members use to subscribe to your Markethive blog. When they subscribe (and the potential is 1000s of them), your blog posts are automatically posted to their Facebook Newsfeeds, LinkedIn activity feeds and your Twitter tweets feed.
When you understand that this down stream of subscribers, fellow entrepreneurs at MarketHive, are exposing their connections to your message, they are lifting you up, increasing your popularity and building greater branding for you.
Then there is the Blog Sharing feature that also allows your fellow Markethive entrepreneurs to import your blog posts to their WordPress blogs using the SNAP plugin increasing your message (your posts) to another 25 of their social networks, Facebook Pages, LinkedIn company pages, SumbleUpon, Tumbler, Livejournal, Blogspot, ets, exponentially increasing your exposure and adding to your back links.
When you discover the responsibility this represents that you show respect, produce quality content to your loyal downstream, you now have the opportunity to build a huge popular following. Markethive, The Rise of the Entrepreneur. We have put a great future in your hands. Now it is up to you.
Including images in your blog gives you one more way search engines can find you. Make sure you name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. For this reason, your alt-text must be carefully crafted to serve two purposes: SEO and information.
I search a lot in images and so do others. They may be looking for an image to fill a need, the reasons vary, but a lot of traffic does come from image searching, so do not ignore this small duty. Alt tags serve an important batch of duties.
When installing images in the Markethive HTML control panel, the following Image control panel, second tab, is where to enter your keywords and descriptions.
When looking at the HTML code, this is exactly what ALT tags look like and search engines Index.
As with photos, video simply gives you more dynamic content that you can share with your readers. Remember they’re looking for excellent, unique content, so be sure you include only videos that serve a purpose. Proprietary videos are always the best bet, since syndicated content will show up on several different sites during a search result.
If you have never made a video, get some screen capturing software. I use Camtasia (cost about $300)
I also down load others videos to use them in my final productions. I build titles and other content with Photoshop Software, but there are other cheaper alternatives. Many of my friends recommend GIMP for image editing. https://www.gimp.org/
I recommend you make as many of your videos you can, but do not produce bad or funky videos. Today, you need quality and you are welcome to download and use all Markethive videos I produce for yourself.
Be sure you tag your videos with appropriate search terms before you post. Let readers know exactly what’s going on in the video so they can find your content in a search.
I know video editing and production can be daunting to many at first. However, we have plenty od excellent talent that offer video workshops in Markethive. Just check the calendar or enquire within the membership (Social Network).
Remember we are all Entrepreneurs and most of us are also philanthropic and want to help you succeed. I know I do.
Check the calendar
Believe it or not, Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. As long as you use search terms in your titles and meta descriptions, you’ll boost your SEO through social media listings, too.
A popular set of current wisdom pulled from the Internet void (5 Things to Think About When Considering The Impact of Social on SEO) :
1. Social Links May or May Not Boost Your Search Rank
Okay, social signals pertaining to a profile’s authority are out, but does Google consider links published on social accounts to be credible backlinks? When a blog post goes viral on Twitter, do those new links boost the post’s search ranking?
Many marketers believe that links to your website via social media accounts do have a major impact on your rankings. Says Marketing Consultant Brian Honigman:
Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.
In Danny Sullivan’s 2010 interview with Google and Bing for Search Engine Watch, Google first says that it doesn’t incorporate the number of times a link has been tweeted into their search rank algorithm, and then it goes on to say that it does (doh). Bing says that it definitely looks at this data:
We take into consideration how often a link has been tweeted or retweeted, as well as the authority of the Twitter users that shared the link.
While Cutts’ 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site:
Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.
This leads me to think that while the authority of a social account doesn’t impact search rank, links published on social media could be marked as credible back-links and thus influence a page’s rank.
Takeaways: When Cutts made his statement about Google not factoring in social signals I understood him to mean clues about a particular company’s authority on social media, which, for me, is distinct from the number of times a page has been linked to on social media. Further research didn’t help me get much clarity on this point.
If there are any SEO experts reading this, I’d love for you to chime in below in the comments.
2. Social Media Profiles Rank in Search Engines
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.
Moreover, Google displayed the company’s Google+ profile information in the right-hand sidebar at the very top of the search results page.
While social shares may or may not affect a webpage’s position in search listings, your social profiles definitely influence the content of your search results. In fact, social media profiles are often amongst the top results in search listings for brand names. When I searched “General Electric” in Google, the company’s Instagram and Pinterest profiles appeared as the 5th and 6th listings, respectively, and Twitter was the 8th result.
Social channels can feel more personal than webpages, and they’re a great way to get a sense of a company’s personality off the bat. When I’m researching a company I don’t know much about I typically go straight to their Twitter or Facebook page. So if a social account shows up at the top of the search results, I’m just as likely to click on it as I would be to click on their website.
Takeaway: There’s no doubt that your social profiles matter to Google and especially to people who are looking for you online. A few active social channels can make the experience of getting to know your brand online more fun, engaging and personal. Also, while some may consider Google+ a non-essential social channel, marketers shouldn’t discount the fact that a company’s Google+ profile is one of the first things a searcher will see (and potentially click on). As such, it pays to have a profile with up-to-date info and engaging content.
3. Social Media Channels Are Search Engines, Too
Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”
This works in a couple of ways: First, if you’re active on Twitter, it’s entirely possible that people will discover your company’s new content distribution app after searching for content marketing-related tweets with Twitter’s search engine. Likewise, brands that lend themselves to beautiful visual content can benefit from making their content visible in Pinterest and Instagram by using hashtags and properly categorizing their pins.
Moreover, as mentioned in point #1, if someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube, and, of course, Google+ are also search engines.
Here are some impressive stats that illuminate just how much people are using social media to search:
As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing!).
In 2012 Facebook said it got around one billion search queries per day.
As of March 2010, YouTube got roughly 3.7 billion search queries a month. Also, 100 hours of video are uploaded to YouTube every minute, making it one of the largest content repositories on the web.
Takeaways: Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines.
When searching for a brand on Facebook or Twitter it’s not uncommon to see several different profiles pop up, and it’s not always clear which one is the real deal. Marketers need to ensure that it’s super easy for users to identify their official social profiles.
This may mean deleting duplicate accounts and/or clearly labeling each social account so that users understand what purpose they serve (for example, accounts for HR or press versus general brand pages).
4. Not Now Doesn’t Mean Not Ever
Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will. Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon; moreover, given that link-building strategies like guest blogging have become a less reliable way to indicate the quality of a webpage, it makes sense that search engines would begin to look for other signals of authority and value.
Takeaways: There’s no reason why social signals won’t begin to affect search rankings in the future, so smart brands will continue to build their authority in key social channels and think about social when designing their SEO strategy.
5. Don’t Forget Bing
Google may have back-tracked and changed their stance on social signals, but I haven’t found any evidence that what Bing told Sullivan for his Search Engine Watch interview doesn’t hold true today.
Remember, Bing said:
We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.
Takeaways: Bing, which is the second most-used search engine, has been crystal clear about how their algorithm incorporates social signals into their search results, and, unlike Google, they haven’t flip-flopped on the issue. With its market share steadily growing, companies would be wise to include Bing in their SEO strategies.
Cutts’ claim that Google’s search algorithm ignores social signals should not be seen as an invitation for marketers to dismiss social’s impact on SEO. Instead, marketers should broaden their concept of search and SEO to take into account the myriad ways that people find content on the web. They also need to think about the positive effects that increased traffic from social can potentially have on their search rankings as well as the prominence of social profiles on first-page search results.
Ultimately, the web is all about building relationships, fostering audiences, expressing identity and sharing ideas––it’s inherently social, and there’s no reason that SEO best practices would go against the grain, especially since the rules that govern SEO are ultimately meant to make the web a more enjoyable and useful place.
Perhaps the most important reason of all to blog is the fact that each post counts as a new page on your website. Google really does like fresh content and will reward those who share frequently. Those who do include a business blog on their site will see up to 55% more traffic than companies who don’t. The reason for this is the indexed pages. For Google to index those pages, you need to include at least 300 quality words. That means reblogging, short blogs, and duplicating content won’t help you. There is a time and place for the previously mentioned blog types, but not when you’re hoping to boost your SEO.
Now that you understand why blogging is essential to improving your SEO results, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar. Simply start by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. You’ll see results sooner than you ever thought possible.
Multi-Million Dollar Inbound Social Marketing Platform In Pre-Launch
Markethive has created a Multi-Million Dollar inbound social marketing platform that will rival the existing social media platforms in many ways.
Many times change comes along and we don’t recognize it until its too late. Internet Marketing has changed with the advent of Millennials all searching for information specific as to what they want, no longer does SEO [Search Engine Optimization] play a major role in getting noticed on the internet. Millennials want to find information, not have it jammed down their throat.
They are seekers not persuaders!
The new trend of getting noticed on the internet is through referral basis. No longer do you have to pack your articles or website full of key words and hope the search engines notice them and give them top ranking, today you just have to make sure your message gets out to the public in a social way where people notice it, and then come to you for more information. Social Infusion Marketing is the new way to market your goods and services with people seeing what you are offering, and when the time comes that the person needs your offer they will take action.
Markethive has perfected Social Infusion Marketing with a unique social platform that allows anyone who is interested in marketing their products or company to be able to do it without paying huge sums of money to get noticed. No longer does anyone have to put up with the confusing language of the SEO guru’s who charge outrageous sums of money with little results, you can do it yourself!
The Markethive platform is Free to join and use, and is funded partially by an advertising platform that enables the entrepreneur to get a huge reach with low cost. Markethive is built for the Global entrepreneur, and gives them a level playing field in a world that is cluttered with everyone trying to get into each others pocket financially.
So if you have read this far, Markethive is rolling out a Pre-Launch offer, before it goes to Crowdfunding, to anyone who want to join up and learn how to use this platform to grow their business. The Social part is being built by adding as many people as possible and assisting them in growing their business through Social Infusion Marketing.
To join just click hereand you will be directed to a sign up page where you can enter the platform and poke around. Here is the secret, when the platform goes to CrowdFunding the people responsible will share in the rewards, so don’t waste time this launch will be HUGE!
Thanks for reading,
Dr. Raymond Jewell
PS: Dr. Raymond Jewell is a leading Economist specializing in the Small and Home Based Business Marketplace. He is a Alpha Founder with Markethive and manages several blogs on the hive. Dr. Jewell is a professional Network Marketer and represents several companies successfully. He can be reached through Markethive.
Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. But with 52% of U.S. consumers using the web as their primary purchase tool, it’s an area brands can’t afford to ignore.
Last week the commenting and social curation platform Livefyre hosted an evening chat with a handful of influential analysts, marketers and publishers, sharing thoughts on need-to-know ROI growth tools. It’s a formula Forrester Senior Analyst Kim Celestre calls “social depth,” a fancy phrase for discovering, exploring and engaging with online consumers, eventually leading those conversations back to brands’ websites.
Here’s the social depth formula broken down into five, easy tips.
User-generated content, blog posts, videos, tweets and chatter are all over the web. Harnessing the power of brand advocates, addressing customer concerns and fixing problems empowers participation. It’s easier to put out a fire than it is to ignore it.
People want to interact and create relationships with brands online. Catering to those fans via product giveaways, social interaction and real replies separate the companies that get it from the ones still in the dark.
“The consumer is boss, so we have to match that,” explains Andrew Backs, P&G’s manager for global business development. “Look for solutions to unlock the consumer voice.”
2. Be Authentic
You can’t fake it online, says Sid Shuman, who runs social media for Sony Playstation. “They can smell that a mile away.”
The same die-hard brand advocates championing your product will be the first to call out shady behavior or content that doesn’t reflect brand culture. When in doubt, ask your community for help when it comes to content. Shuman suggests crowdsourcing content for in-house interview and articles. Because they live and breathe the brand, fans “come up with better questions that we could any day,” he says.
3. Keep Content Premium
Hitting “publish” is social suicide if the material isn’t quality. Take advantage of WordPress, Tumblr and social media to craft strong messages. Know the rules and follow them: Every network requires a specific approach and language (tweets are written differently than Facebook posts).
Stick to a calendar for posting, and focus on making followers feel part of the brand’s family. Using platforms solely as selling tools quickly alienates customers. Hire professionals—and fight the urge to turn sites into content farms or automate feeds.
Peter Yared, CBS Interactive’s CTO/CIO suggests using your sites to curate and amplify positive content about your company. “Find the interesting content that’s being posted and use it to bring value to your audience.”
4. Integrate Real-Time Apps
Incorporate social into every aspect of what you do, says Jordan Kretchmer, Livefyre’s founder and chief executive. Kretchmer’s company reports 88% of businesses using Twitter feeds, comments, ratings and reviews on homepages increases user engagement. Forty-two percent boosted their average time on site.
It may sound painfully simple, but adding these tools are the equivalent of a restaurant showing off a top health code letter grade. It empowers consumers to interact and share content. Plus, constant updating improves search engine visibility much more than static pages.
Nothing risked is nothing gained, especially when it comes to social. Fail and see what works. Test tone, style and new monetizing tools, such as native advertising, which serves sponsored content, tweets and Facebook stories. eMarketer reports 73% of U.S publishers now offer some form of native advertising. But be careful: This hot topic still often fails to hook users, as do most click-bait attempts.
5 Ways to Invite Your Followers Into Your Content Marketing
Is Marketing challenging to you?
Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting.
Marketers regularly cite challenges around producing enough engaging content. A lot of the content out there today simply doesn’t move a brand forward. Content should always map back to a broader brand story that is aligned to a brand’s fundamental story.
Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable content that is perfect for kicking off a content engagement relationship between brand and consumer, as well as for filling out the content calendar to keep the drumbeat going. They provide the mechanisms that encourage consumers to both create content themselves, and share that content among their own network. The value of marketing on social platforms like Facebook and LinkedIn is not only the size of the audience, but also the networked graph of connected consumers. So that sharing of content from person-to-person is a critical opportunity to tap ‘earned’ reach.
Here are five ways engagement apps invite consumers to create shareable brand-themed content.
1. Let your fans and followers vote
Voting allows fans to have a say in the brand’s direction, whether it’s helping choose something as light-hearted as a t-shirt design, or as important as a magazine cover photo. With engagement apps, fans can vote for their favorite destination, product, design — or marketing theme — and share their vote. Those voting results, enriched by commentary and insights, can provide content that fuels other branded channels and provides wider audience insights into how the crowd thinks and feels about your brand. Vitamin Water successfully deployed this idea with its social ‘favor creator’ campaign back in 2009. More recently, Outside Magazine tapped social fans to pick the ‘Best Town of the Year’ in 2011, 2012 and again in 2013 — campaigns that also fed valuable content for both the print and online magazine.
2. Give your fans and followers a personalized brand experience
A brand experience tailored to a user’s profile provides fans with something unique that keeps them exploring. Engagement apps can deliver a personalized experience, such as a set of product and service choices, white papers and case studies, or even fashion outfits, and reflect the identity revealed in their profile data. The clothing brand Jones NY is currently leveraging followers’ LinkedIn profiles this fall with their Style Creator campaign, allowing executive women to have outfits suggested based on their professional LinkedIn profile.
3. Ask fans and followers to contribute brand-related content
Contributions from fans don’t just make the community feel like a more essential part of a brand, they also help brand marketers delegate content creation. Social engagement apps can ask fans to submit photos, videos, or other stories on a brand-related theme. That fan-submitted content can then enrich a brand’s own marketing channels. For example, Dressy.com is reporting engagement success by asking fans to submit photos based on themes such as weddings, to their brand website. Virgin Mobile recently created a TV spot entirely from consumer contest videos.
4. Challenge the knowledge of your social audience
Challenge your fans, to get their attention and their engagement. Challenges can take the form of quizzes or polls that test a fan’s knowledge. They can pose questions for which the answers are informative and useful, and themselves become shareable results. Earlier this year, Air New Zealand launched a “Kiwi IQ” quiz that challenged fans’ knowledge of New Zealand sights by asking them to decide whether a photo or fact was about Auckland or about San Francisco. On a similar travel-related note, Visit Norway USA challenged their fans earlier this year to answer questions about Norway facts — a question a day for a month.
5. Help fans and followers uncover profile insights
Fans will be more likely to come back to a brand if they learn something about themselves by interacting with your brand or branded content. With engagement apps, access to a user’s profile can yield valuable personal insights that the user may not have noticed. By logging in with social credentials, a fan or follower might be able to see patterns or relationships in their profile they hadn’t seen before, or might see how they become ‘matched’ to some brand-related identity or product. For example, Microsoft launched a “Nametag Analyzer” powered by LinkedIn’s professional graph that gave followers a new look at their job title, while at the same time was introducing them to Microsoft products.
Success on social means finding a brand voice that resonates with fans and followers. Having audiences contribute content, discuss content, and talk about wider themes that relate to a brand is a way to cultivate a more prominent voice.
Marketing on social shouldn’t involve just talking about a brand’s products and services endlessly. Delivering informative and entertaining content is essential. When social audiences participate in the creation of the content, brands can reach a new level of success and authenticity, unparalleled to what a brand could deliver on its own.
Education frequently takes place under the guidance of educators, but the trend of learners educating themselves is on a continuous upward movement. The reasons may include freedom to choose, no fear of questions being asked, learning at one’s own pace and place, absorbing at one’s own capacity and much more. The self-learning trend has been empowered by cutting edge educational technology innovation.
Educational technology has started facilitating learning from the time of Abacus to the current generation e-learning / m-learning. It has gone through multiple changes while adjusting itself to the current generation’s demand.
Helping people learn in ways that are easier, faster, surer, or less expensive can be traced back to the emergence of very early tools, such as abacus. The human race has been continuously challenged to educate its next generation in a more effective manner for equipping them to face future challenges. This pursuit of constant upgradations for better learning received a big push with the introduction of computers. In the very early days of computers in education, the University of Illinois initiated a classroom system based in linked computer terminals where students could access informational resources on a particular course while listening to the lectures that were recorded via some form of remotely linked device like a television or audio device, in the year 1960. There was no looking back since then. All kind of experiments started in world renowned universities like Stanford and Harvard for computer assisted teaching. In the mean time in 1971, an influential Austrian philosopher named Ivan Illich published a hugely influential book called, ‘ Deschooling Society ‘, in which he envisioned “learning webs” as a model for people to network the learning they needed. Ivan envisioned the power of networked learning way ahead of his time but everyone realizes the power of social / network learning, now.
The invention of World Wide Web in 1990 was the next big thing after computers. After this invention, learning changed radically. Anyone could create text based websites / portals with loads of information / learning material which anyone from any part of the world could read, digest and use. This democratizes the access to any information / learning and its usage. Improved Internet functionality enabled new schemes of communication with multimedia or webcams. Multimedia powered by the internet is slowly proliferating every aspect of learning and quietly disrupting this space. Multimedia content is more fun, more engaging and better to assimilate that text-based content. The other most important aspect is the method of learning which is asynchronous in nature. Asynchronous learning uses technologies such as email, blogs, wikis, and discussion boards, as well as web-supported textbooks, audio-video courses, and social networking using web 2.0 (Web 2.0 describes websites that emphasize user-generated content, usability, and interoperability). Everyone can now realize the impact of all of the above-mentioned technologies in their learning process.
The impact of the mass / social media is the result of a long adaptation process of their communicative resources to the evolutionary changes of each historical moment. Thus, the new media became an extension of the traditional media on the cyberspace, allowing to the public access information in a wide range of digital devices. In other words, it is a cultural virtualization of human reality as a result of the migration from physical to virtual space (mediated by the ICTs), ruled by codes, signs, and particular social relationships, inside and outside the classroom. Forwards, arise instant ways of synchronous and asynchronous communication, interaction and possible quick access to information, in which we are no longer mere senders, but also producers, reproducers, co-workers, and providers. New technologies also help to “connect” people from different cultures outside the virtual space, which was unthinkable fifty years ago. In this giant relationships web, we mutually absorb each other’s beliefs, customs, education, values, laws and habits, cultural legacies perpetuated by a physical-virtual dynamics in constant metamorphosis.
The impact of social media on everyone’s learning is undeniable. The National School Boards Association found that 96% of students with online access have used social networking technologies, and more than 50% talk online about schoolwork. Social networking encourages collaboration and engagement and can be a motivational tool for self-efficacy amongst students. Every student has his or her own learning requirements, and a Web 2.0 educational framework can provide enough resources, learning styles, communication tools, and flexibility to accommodate this diversity.
A highly interesting possibility emerges out from all of the above. A combination of Ivan’s vision of “learning webs” as a model for people to network the learning they needed, with the need of a Web 2.0 educational framework based on social network and real-time multimedia technologies. Can this combination be a disruptive learning model for the future? Only Time can answer this question.
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There are more and more bloggers created every day. If you have a point to share about a product, service, business, events (the list goes on), many people choose to expose it online via their blog. With so many blogging services and platforms out there, how do you choose one? Even after you have chosen a blogging platform, service or network, can you still “Reach” enough people to make a difference.
We all know that blogging is definitely a numbers game. This is why so many bloggers are scrambling to create and promote their blogs on multiple platforms thinking they can reach more people. The greater the “Reach” can bring success to what you’re promoting. A big question is, how many people would you like to reach? Now that you have that number in your head the other questions is How do I do that?
MarketHive is the simple answer for many reasons. MarketHive makes it simple, easy and more affordable than any other option out there. Before WordPress, Aweber, Constant Contact, Facebook and other marketing solutions is the CEO of MarketHive. He ushered in the industry of automated marketing back in the early 90’s known as the “Godfather of Automated Marketing”. if that wasn’t enough he then created the first Inbound Marketing Network in the mid 90’s. Now he’s at it again with his new social Inbound Marketing Network for all entrepreneurs, built by entrepreneurs called MarketHive.
Don’t just take my word for it, see his video blow that talks about reaching massive people by blogging. This is just one component of his new business network and how it can impact any bloggers reach in a massive way.
If you’re a entrepreneur that specializes in helping others to succeed online, you owe your viewers this info. To get inside the MarketHive system for free more details is as easy as connecting any of your favorite Social Profiles byClicking Here Now
Now you want to be telling others about MarketHive before they start telling you and others they know.
Rick Wiles interviews retired firefighter Mark Taylor who was given this prophetic revelation in 2011. The Lord has chosen Mr. Trump to bring America back from the brink of destruction. Mr. Taylor wrote this amazing prophecy in 2011 giving us a glimpse of what's to come and why all who attack Mr. Trump will fall by the wayside. What's amazing is that this revelation has gone forth to thousands. The wrath of God has come not for the people of America but for the leaders of the establishment. ("I have the same revelation and have said so for over three months maybe longer. Judgment has come fot the wickedness in our leadership and Donald Trump is leading the way." Thomas Prendergast CEO Markethive) The hour of judgment is upon them. The light has begun to shine and the darkness of evil will prevail no more.
The Spirit of God says, I have chosen this man, Donald Trump, for such a time as this. For as Benjamin Netanyahu is to Israel, so shall this man be to the United States of America! For I will use this man to bring honor, respect and restoration to America. America will be respected once again as the most powerful and prosperous nation on earth, (other than Israel). The dollar will be the strongest it has ever been in the history of the United States, and will once again be the currency by which all others are judged.
The Spirit of God says, the enemy will quake and shake and fear this man I have anointed. They will even quake and shake when he announces he is running for president, it will be like the shot heard across the world. The enemy will say what shall we do now? This man knows all our tricks and schemes. We have been robbing America for decades, what shall we do to stop this? The Spirit says HA! No one shall stop this that l have started! For the enemy has stolen from America for decades and it stops now! For I will use this man to reap the harvest that the United States has sown for and plunder from the enemy what he has stolen and return it seven-fold back to the United States. The enemy will say Israel, Israel, what about Israel? For Israel will be protected by America once again. The spirit says yes! America will once again stand hand and hand with Israel, and the two shall be as one. For the ties between Israel and America will be stronger than ever, and Israel will flourish like never before.
The Spirit of God says, I will protect America and Israel, for this next president will be a man of his word, when he speaks the world will listen and know that there is something greater in him than all the others before him. This man’s word is his bond and the world and America will know this and the enemy will fear this, for this man will be fearless. The Spirit says, when the financial harvest begins so shall it parallel in the spiritual for America.
The Spirit of God says, in this next election they will spend billions to keep this president in; it will be like flushing their money down the toilet. Let them waist their money, for it comes from and it is being used by evil forces at work, but they will not succeed, for this next election will be a clean sweep for the man I have chosen. They will say things about this man (the enemy), but it will not affect him, and they shall say it rolls off of him like the duck, for as the feathers of a duck protect it, so shall my feathers protect this next president. Even mainstream news media will be captivated by this man and the abilities that I have gifted him with, and they will even begin to agree with him says the Spirit of God.
The Karatbars Int. Foundation, on behalf of it’s Legacy Leaders will donate the Wall (and 1,000 grams of Gold) to a preferred Charity.
Congratulations to all of The Golden Brick Wall qualifiers. Thank you for leading the charge. There is a place waiting for the rest of us. Now let’s go claim it, and join our brothers and sisters!
A Large "GOLD" Angel Seen Over LA…
History was made in Los Angeles on Saturday as Lou Engle, Mike Bickle, Cindy Jacobs, Jack Hayford and other generals of the faith gathered at the Los Angeles Memorial Coliseum for Azusa Now.
Jeff Jansen, founder of Global Fire Ministries, told Charisma News he believes it was one of the most significant events of the past few decades.
"As we were driving on Interstate 5 to the Azusa Now event on April 9, I saw a large gold angel standing over LA," Jansen says. "The Lord said, ’Just as the 1849 gold rush drew people to California…So 4/9 2016 will mark a new gold rush of divine proportion that will once again draw the nations into revival."
Here is what we know. The scripture says,"…For everything there is a sign.." What other sign could the large Gold angel refer to?
Isn’t it interesting that one of the largest spiritual gatherings in LA took place on the same day of the birth of the Founder of The Greatest International Movement to bring GOLD to the Masses?
Also, isn’t it interesting that the spiritual man of God saw a Large Angel standing over LA. And here at the Marriott, a man with the heart of a very large angel was standing, revealing to his helpers, the new developments in his work, to help the unfortunate do better, and for the masses of the human family to be able to acquire Gold.
That large angel that God gave that spiritual man the vision of, was none other than Harold Seiz of Stuttgart Germany.
In 2008, before the financial meltdown, Harold was in the financial services industry. He was in that industry for 16 years. He saw what was coming in the economy, and put all of his client’s portfolios into Gold.
At that time, he had what we call "walk away" money, meaning he could have retired and lived very well for the rest of his life. However he had a Vision. If he helped his clients, why could he not help the world of humanity? That Vision, my friends, became what we know, today, as Karatbars.
Our Own Payment System, WorldWide!
It was almost like a child feels on Christmas day with all of new pieces to our Karatbars portfolio. One by one Harold uncovered the new additions.
*We have our own payment system, with both our grams and our cash gold for change.
We have the roll out of our K-Exchanges here in the U.S.
We even have an app that will allow the transfer of gold from one account to another seamlessly for easy transactions.
And as a Powerful safety precaution we have Karabars facilities in several regions of the world. My friends, we have a leader who has Great VISION.
Love Your Skeptics
Doc’s and my business partner, Rashard, is the biggest skeptic I have ever met. When Doc and I presented Karatbars to him and his sweet little wife 2 1/2 years ago, they did not want to hear any kind of karatbars.
His attitude was so bad, that before I walked out of his door, I put my hand on his shoulder, and looked him in his eyes and said," I love you like a brother, but you are WRONG!" And he will tell you, he had trouble sleeping that night.
Love your skeptics. But stand your ground and know what you got. Because you could be talking to Your Rashard, the "biggest champion" of your team. You could, also, be talking to the individual that will, single handed, take your business around the globe. Below is Rashard’s visit at the Kings Palace in Nigeria
Also, I want to give a big shout out to our team members, who made the long journey from Nigeria & Ireland to join us at this historical event. You made it happen. We love you, and we applaud you. You are Leading by example!
"Successful People Do, What Unsuccessful People, Are Not Willing To Do!"
When my friend, and sponsor, Lourens Haasbroek from South Africa, introduced me to Karatbars, July 27, 2013, little did I know that my 41 year search for the business that I could experience some significant success was over. Yes, i have been searching since my first homebased business in 1972. I could have said forget it, and resign myself to just a J.O.B., but thank GOD I didn’t. Because I didn’t give up, I have been blessed with a business that spans around the globe with an organization of 20,000 Plus people. Successful people do, what unsuccessful people, are not willing to do.
This pic was taken at the Top Incentive Winners dinner at the home Harold was hosted in by Jeff Blue, one of the prominent Music Producers here in Beverly Hills. I did not win one of the Top Incentives, but helped Rashard win it. Love your skeptics, because your Biggest Skeptic just might be your team’s Biggest Champion. His mom and I call him OB, which means "Our Baby"…that’s her in the mirror taking my picture, lol.
Karatbars is the Greatest business that I have ever been a part of, and I will work it, to some degree, as long as GOD gives me breath. And Harold keeps making it better and better. I like what Mike Wiersma said Saturday, "…we haven’t even scratched the flee’s butt on the back of an elephant yet!"
And as Ty Best told us, "freedom is everything." And the 4 Steps he shared with us are,
1. You got to decide exactly what it is you want, and decide to be free.
2. Decide to pay the price. It is non-negotiable.
3.You got to change. Personal development. Read books.
4. You got to believe in this business. You got to believe in this company. You got to believe in yourself.
Successful people do, what unsuccessful people, are not willing to do. I wish you much success. Peace Out!
Here’s Why The GOP Wants to Stop Trump by Cancelling Elections
The truth about the cancelled Colo. caucus
The GOP establishment sees themselves as part of the “specialized class” responsible for making political decisions because they believe the public’s “too stupid” to make decisions for themselves.
This “spectator democracy,” first described by political insider Walter Lippmann in the 1920s, reduces voters into mere spectators – not participants – in public policy managed by a tiny elite, in this case the GOP establishment.
“The compelling moral principle [behind it] is that the mass of the public are just too stupid to be able to understand things,” Noam Chomsky wrote in describing Lippmann’s views.
This is the core principle of the GOP establishment: to them, only the elite have the intellect and rationality to decide the public’s best interests.
The public at large, on the other hand, cannot manage their own affairs and therefore must be lead like cattle towards the future world envisioned by those in control.
Not considered the decision-makers, the American people are meant to be mere bystanders in society, only participating on occasion during political “elections” to decide which one of the elites will “represent” them, such as Hillary Clinton or Ted Cruz.
Populist candidates like Donald Trump are not allowed because they’re not compromised and controlled by the establishment.
The mainstream media serves the elite by fueling racial tensions, such as using straw man arguments to declare Trump “racist,” which encourages in-fighting amongst the public while the establishment gains more power without adversity.
And the media and the elite both want to keep the public locked into the false left-right paradigm which oversimplifies the public’s perception of the world so that they falsely believe that everything is simply black and white, one extreme against the other, conservative vs. liberal, red vs. blue.
While stuck in the paradigm, people are led to believe their opponents only exist on the opposite side of this two-dimensional spectrum and are completely unaware of the real power towering above.
But during this presidential race, Trump has successfully exposed the real power behind the throne – and that’s why the establishment wants to stop him.