Category Archives: Markethive-Social

Important Google Ranking Factor?

Is Domain Age An Important Google Ranking Factor?

No, not in isolation.

Having a ten-year-old domain that Google knows nothing about is the same as having a brand new domain. A 10-year-old site that’s continually cited by, year on year, the actions of other, more authoritative, and trusted sites? That’s valuable. But that’s not the age of your website address ON IT”S OWN in-play as a ranking factor.

A one-year-old domain cited by authority sites is just as valuable if not more valuable than a ten-year-old domain with no links and no search-performance history. Perhaps Domain age may come into play when other factors are considered – but I think Google works very much like this on all levels, with all ‘ranking factors’, and all ranking ‘conditions’.

I don’t think you can consider discovering ‘ranking factors’ without ‘ranking conditions’.

Other Ranking Factors:

  1. Domain age; (NOT ON IT”S OWN)
  2. Length of site domain registration; (I don’t see much benefit ON IT”S OWN even knowing “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year.”) – paying for a domain in advance just tells others you don’t want anyone else using this domain name, it is not much of an indication that you’re going to do something Google cares about).
  3. Domain registration information was hidden/anonymous; (possibly, under human review if OTHER CONDITIONS are met like looking like a spam site)
  4. Site top level domain (geographical focus, e.g. com versus co.uk); (YES)
  5. Site top level domain (e.g. .com versus .info); (DEPENDS)
  6. Sub domain or root domain? (DEPENDS)
  7. Domain past records (how often it changed IP); (DEPENDS)
  8. Domain past owners (how often the owner was changed) (DEPENDS)
  9. Keywords in the domain; (DEFINITELY – ESPECIALLY EXACT KEYWORD MATCH – although Google has a lot of filters that mute the performance of an exact match domain in 2016))
  10. Domain IP; (DEPENDS – for most, no)
  11. Domain IP neighbours; (DEPENDS – for most, no)
  12. Domain external mentions (non-linked) (I have no idea in 2016)
  13. Geo-targeting settings in Google Webmaster Tools (YES – of course)

Google Penalties For Unnatural Footprints

In 2016, you need to be aware that what works to improve your rank can also get you penalised (faster, and a lot more noticeably).

In particular, the Google web spam team is currently waging a PR war on sites that rely on unnatural links and other ‘manipulative’ tactics (and handing out severe penalties if it detects them). And that’s on top of many algorithms already designed to look for other manipulative tactics (like keyword stuffing or boilerplate spun text across pages).

Google is making sure it takes longer to see results from black and white hat SEO, and intent on ensuring a flux in its SERPs based largely on where the searcher is in the world at the time of the search, and where the business is located near to that searcher. There are some things you cannot directly influence legitimately to improve your rankings, but there is plenty you CAN do to drive more Google traffic to a web page.

Chuck Reynolds
Contributor

Google Is Not Going To Rank Low-Quality Pages

Google Is Not Going To Rank Low-Quality Pages

When It Has Better Options

If you have exact match instances of keyphrases on low-quality pages, mostly these pages won’t have all the compound ingredients it takes to rank high in Google in 2016. I was working this, long before I understood it partially enough to write anything about it. Here are a few examples of taking a standard page that did not rank for years and then turning it into a topic oriented resource page designed around a user’s intent:

Screenshot 2016-01-26 00.43.01

Screenshot 2016-01-26 00.33.53

Google, in many instances, would rather send long-tail search traffic, like users using mobile VOICE SEARCH, for instance, to high-quality pages ABOUT a concept/topic that explains relationships and connections between relevant sub-topics FIRST, rather than to only send that traffic to low-quality pages just because they have the exact phrase on the page.

Separating the wheat from the chaff.

Being ‘indexed’ is important. If a page isn’t indexed, the page can’t be returned by Google in Search Engine Results Pages.

While getting as many pages indexed in Google was historically a priority for an SEO, Google is now rating the quality of pages on your site and the type of pages it is indexing. So bulk indexation is no guarantee of success – in fact, it’s a risk in 2016 to index all pages on your site, especially if you have a large, sprawling site.

If you have a lot of low-quality pages (URLs) indexed on your site compared to high-quality pages (URLs)…. Google has told us it is marking certain sites down for that. Some URLs are just not welcome to be indexed as part of your website content anymore.

Do I need to know which pages are indexed?

No. Knowing is useful, of course, but largely unnecessary. Indexation is never a guarantee of traffic. Some SEO would tend to scrape Google to get indexation data on a website. I’ve never bothered with that. Most sites I work with have xml sitemap files, so an obvious place to start to look at such issues is Google Search Console.

Google will tell you how many pages you have submitted in a sitemap, and how many pages are indexed. It will not tell you which pages are indexed, but if there is a LARGE discrepancy between SUBMITTED and INDEXED, it’s very much worth digging deeper.

Chuck Reynolds
Contributor.

Virtual World Part 10: Harnessing collective knowledge

Harnessing collective knowledge

Markethive's social collaboration can bring collective knowledge to bear on a problem the company is trying to solve, or to satisfy customer needs. A multinational petrochemical company needed to be able to accurately answer very technical questions about how to set up production lines for a wide range of complex intermediary products that are crucial in the production of a particular end-user product.

The ability to answer those questions, therefore, is critical to the sale of thousands of tons of the product for one of Ferrazzi Greenlight’s clients. Multiply that need over literally thousands of products, and your enterprise faces a serious complexity challenge.

Our client chose one of the best ways to handle such complexity: By establishing internal wikis (purpose-built websites containing content that can be collaboratively edited and updated) that could be constantly updated by a small army of expert volunteers within the company who document everything required to support internal and customer questions about production.

While it takes time to establish a comprehensive set of wikis – and a culture of contributing to them – companies that succeed in doing so often see internal subject matter experts vying with each other to provide the best/most complete expert information.

This is competition focused on excellence in results – a win/ win if ever there was one.

Other companies use social collaboration very effectively to tap outside experts to deliver high-quality, just-in-time services. A great example is Specialists On Call (SOC), an agency with facilities in Virginia and California that contracts with 270 hospitals nationwide.

For example, when one of the participating hospitals has a patient arrive in emergency and the doctors determine he needs to see a cardiologist, the hospital contacts Specialists On Call, and an experienced cardiologist not only speaks with the patient through video-conferencing almost immediately, she’s able to do a “virtual examination” by directing the attending clinical staff or physician to perform a number of diagnostic procedures while the cardiologist observes.

SOC claims it can cost 40 percent less than the cost of locally based on-call specialists, increase caseload capacity, empower local specialists by relieving on-call burdens, and even result in lower malpractice premiums due to its round the-clock availability and adherence to best practice protocols.

Too often, social-media collaboration is implemented in its own silo without strong business process connections.

Here’s how to maximize the impact of social-media tools on business results:

•Identify the processes that will most benefit, and pilot social media integration with those teams. Lead with these process improvement examples when you release your social media tool more broadly; that’s the main driver for the investment.

• Resist implementing social media as a stand-alone tool. Integrating it with your tools for communication, collaboration, and/or process flow ensures discussions are relevant to and can positively impact process and/or project participants.

• Explore tools that make exchanges in social media, email and other collaboration tools searchable, and filter automatically based on context. Separating social chit-chat from exchanges relevant to the project at each meeting or milestone creates a cohesive collaboration record and brings participants up to speed quickly.

 

Chris Corey

CMO Markethive Inc

Weight Loss Coffee Review Valentus Slim Roast Coffee

Weight Loss Coffee Review

Valentus Slim Roast Coffee

So you have heard about this new concept in weight loss…Valentus SlimRoast weight loss coffee.  Is it real?  Does it work? How does it work?  Well I’m going to break it down for you and tell you where to get it.

Weight Loss Coffee Review of Valentus SlimRoast

Company:  Valentus

Location:  Sparks, NV

Cost:  $59.95 (for 24 servings or $2.50 per serving)  Volume discounts available to reduce cost per box.

Efficacy: High. Well over 90% of customers get results from this product.

My first exposure to this coffee was about three months ago.  Before I had never heard of such a product but apparently there have been other attempts from other companies that didn’t do so well.

A good indication that a weight loss product is not effective is when you are encouraged to eat and exercise differently.  Not that there is anything wrong with that advice but you will lose weight anyway doing that.

So when I found out this coffee had no extra suggestions for its use other than drink it everyday I must say I was intrigued.  So I tried it and I found it to be very effective at assisting you to lose weight.  I say assisting because this product doesn’t contain any unknown magical ingredients it’s just formulated very well.

The main ingredient that gets results in the coffee is garcinia Cambogia.  A supplement derived from a fruit called tamarind.  It effectively kills your appetite especially if you have it first thing before eating anything else.

So my results went like this.  I lost weight on average every week for four weeks at about 5 lbs per week.  I plateaued at 185 in about six weeks and began to think the ride was over.  But I think maybe because I do some exercise (I attend Krav Maga classes once a week) I may have been gaining muscle mass while I was slimming down.  I also noticed my waist shrunk down about three inches.

You will find in testimonials that different people will have different results.  I think the body has its set point where it just won’t lose weight anymore and me being 5’9 perhaps healthy for me is around 185 lbs.  The point is my waist is smaller and I don’t mind being in public with my shirt off now because I shed most of the fat that made me feel uncomfortable.

So I still use this coffee daily just to maintain my current weight and it is very effective.  I have seen testimonials of people losing up to 55 lbs!  My guess is they were pretty obese.  I was not terribly overweight I just needed something to keep me comfortable.

What To Expect With Slim Roast

The box comes in a pack of 24 servings at a cost of around $60 plus shipping.  If you break that down it is about $2.50 per serving.  If you use this product every day you will actually save money because you will pass the fast food chains with no problem.

Valentus offers a considerable savings incentive when you buy more than one box.  For example, if you buy a years supply of 16 boxes the cost is $499.95 which before shipping is equal to $31.25 per box!  They also have smaller packages of 3 and 6 box orders so do consider these options if you intend to order the product.

It also has quite a caffeine kick and ginseng so you will be very alert and ready to get whatever it is you need to do.  Eat whatever you desire.  The fact is your own body is going to tell you when you’re really hungry and not carb cravings.

Not only that your stomach is going to shrink so even when you do eat you won’t be able to get as much in as you used to.

 

In Summation:  Score 10/10

At the end of the day, Valentus Slim Roast simply works.  I give it a 10 out of 10 because they not only formulated the product well to get fast results but they over deliver with extra ingredients that promote health and wellness.  The cost of the product is higher than some of its competitors (if you’re buying one box at a time) but it’s my belief that the quality speaks for itself.

Chuck Reynolds
Contributor

What Is Domain Authority?

What Is Domain Authority?

Domain authority, or as Google calls it, ‘online business authority’, is an important ranking factor in Google. What is domain authority? Well, nobody knows exactly how Google calculates popularity, reputation, intent or trust, outside of Google, but when I write about domain authority I am generally thinking of sites that are popular, reputable and trusted – all of which can be faked, of course.

Most sites that have domain authority/online business authority have lots of links to them – that’s for sure – hence why link building has traditionally been so popular a tactic – and counting these links is generally how most 3rd party tools calculate it a pseudo domain authority score, too.

Massive domain authority and ranking ‘trust’ was in the past awarded to very successful sites that have gained a lot of links from credible sources, and other online business authorities too.

Amazon has a lot of online business authority…. (Official Google Webmaster Blog)

SEO more usually talk about domain trust and domain authority based on the number, type, and quality of incoming links to a site. Examples of trusted, authority domains include Wikipedia, the W3C, and Apple. How do you become an OBA? Through building a killer online or offline brand or service with, usually, a lot of useful content on your site.

How do you take advantage of being an online business authority? Either you turn the site into an SEO Black Hole (only for the very biggest brands) or you pump out information – like all the time. On any subject. Because Google will rank it!

EXCEPT – If what you publish is deemed low quality and not suitable for your domain to have visibility on Google. I think this ‘quality score’ Google has developed could be Google’s answer to this sort of historical domain authority abuse.

Can you (on a smaller scale in certain niches) mimic an online business authority by recognising what OBA do for Google, and why Google ranks these high in search result?. These provide THE service, THE content, THE experience. This takes a lot of work and a lot of time to create, or even mimic.

In fact, as an SEO, I honestly think the content route is the only sustainable way for most businesses to try to achieve OBA at least in their niche or locale. I concede a little focused ink building goes a long way to help, and you have certainly got to get out there and tell others about your site…

Have other relevant sites link to yours. Google Webmaster Guidelines

Brands are how you sort out the cesspool.

“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.“

If you are a ‘brand’ in your space, or well-cited site, Google wants to rank your stuff at the top because it trusts you won’t spam it and fill results pages with crap and make Google look stupid.

That’s money just sitting on the table the way Google currently awards massive domain authority and trust to particular sites they rate highly.

Tip – Keep content within your topic, unless you are producing high-quality content, of course. (e.g. the algorithms detect no unnatural practices)

I am always thinking:

“how do I get links from big KNOWN sites to my site. Where is my next quality link coming from?”

Getting links from ‘Brands’ (or well-cited websites) in niches can mean ‘quality links’.

Easier said than done, for most, of course, but that is the point.

But the aim with your main site should always be to become an online brand.

Does Google Prefer Big Brands In Organic SERPs?

Well, yes. It’s hard to imagine that a system like Google’s was not designed exactly over the last few years to deliver the listings it does today – and it IS filled with a lot of pages that rank high LARGELY because the domain the content is on.

Big Brands have an inherent advantage in Google’s ecosystem, and it’s kind of a suck for small businesses. There’s more small businesses than big brands for Google to get Adwords bucks out of, too.

That being said – small businesses can still succeed if they focus on a strategy based on depth, rather than breadth regarding how content is structured page to page on a website.

Chuck Reynolds
Contributor

Trending Innovative Valentus Coffee

Trending Innovative Valentus Coffee

Offers Weight Loss

Work From Home Opportunity

According to the UN Food and Agriculture Organisation, one in four adults in Britain are obese. This means that the UK has one of the highest obesity levels in Western Europe, higher than France, Germany, Spain and many other countries. In light of this alarming health crisis, the search for products that make losing weight easier is more important than ever before.

Valentus is a company that has developed a line of beverages designed to make weight loss more effective, as well as offer a number of other health benefits. As well as the advantage for well-being, Valentus also offers a flexible work from home opportunity that allows representatives to make a commission selling these health products in a similar way to Amway.

A Wide Range of Products

The Valentus range of products are designed to hit the sweet spot between taste and health benefits. For example, the Valentus Prevail TRIM drink packets can be added to water and are tasty and refreshing, yet they also have natural appetite suppressants, Raspberry ketones, and Garcinia Cambogia which will help the body to burn fat. Prevail Immune is designed to boost the immune system by offering a powerful blend of antioxidants, which is why it is packed with vegetable and fruit extracts.

Slim Roast Coffee is a beverage that is formulated with powerful detoxing and fat burning components. Simply drinking the coffee has a number of positive benefits, including reducing sugar absorption, promoting brain function, elevating mood and boosting weight loss. Plus, it has a delicious taste of dark roast Italian coffee, so drinking it will be a pleasure.

 Each of the drinks offered by Valentus is specially crafted to have powerful health benefits. While results vary from person to person, many people have reported that the drinks have helped them to lose weight, sleep better, have more energy and generally improve their well-being.

A Money Making Opportunity

Those searching for financial freedom as well as improved health will be excited to know that Valentus offers a great opportunity to make money from home. Representatives can sign up and then create their own personal order page. Then, they can direct customers to the page and earn commissions on every product sold.

This is a fantastic opportunity to make money from home that will allow representatives to be self-employed
and to have an incredible amount of flexibility in their career.

For those who are new to online marketing, Valentus offers training videos that will help representatives to build their Valentus business and be successful. To find out more or to sign up as a Valentus representative, Please click here.

Chuck Reynolds
Contributor

 

Here’s some Technical SEO

Technical SEO

If you are doing a professional SEO audit for a real business, you are going to have to think like a Google Search Quality Rater AND a Google search engineer to provide real long term value to a client.

Google has a LONG list of technical requirements it advises you meet, on top of all the things it tells you NOT to do to optimise your website.

Meeting Google’s technical guidelines is no magic bullet to success – but failing to meet them can impact your rankings in the long run – and the odd technical issue can actually severely impact your entire site if rolled out across multiple pages.

The benefit of adhering to technical guidelines is often a second order benefit.

You don’t get penalised, or filtered, when others do. When others fall, you rise.

Mostly – individual technical issues will not be the reason you have ranking problems, but they still need addressed for any second order benefit they provide.

 
 
 
 
When making a site for Google in 2016, you really need to understand that Google has a long list of things it will mark sites down for, and that’s usually old-school seo tactics which are now classed as ‘web spam‘.

Conversely, sites that are not marked down are not demoted and so improve in rankings. Sites with higher rankings pick up more organic links, and this process can float a high-quality page quickly to the top of Google.

So – the sensible thing for any webmaster is to NOT give Google ANY reason to DEMOTE a site. Tick all the boxes Google tell you to tick.

 

 

 

 

I have used this simple (but longer term) strategy to rank on page 1 or thereabouts for ‘SEO’ in the UK over the last few years, and drive 100 thousand relevant organic visitors to this site, every month, to only about 70 pages, without building any links over the last few years (and very much working on it part-time):

Chuck Reynolds
Contributor

The Amazing AmazinGrape!

The Amazing AmazinGrape!

AmazinGrape is simple yet effective!

As a supplement , it is made from only the most  premium skin and seed from the Muscadine Grape, which is where the most antioxidants are. As a business, AmazinGrape offers a premier website allowing your potential customer/business owner information such as research, links, conference calls and all the tools you need to engage their intellect to help make the best decision ever! Plus, a back office vital to your business complete with an email responder, genealogy of your upline and downline, Ordering, commissions, and more..

Paul Hopkins founded AmazinGrape in 2009. He bases everything on biblical healing and nutrition. He wrote a book as well about nutrition in America. He is a practitioner of herbs and is not nor  claims to be  a doctor.

Benefits range from the ability to slow down aging, flood your system with antioxidants, a  potentially powerful cancer fighter, reduces inflammation,  encourages heart health and lowers blood sugar, as well as aids in weight loss!

 AmazinGrape is based on 4 simple goals and 4 easy steps.

It is a matrix based marketing system which pays up to 50 percent on first-time orders. As well, as 28% on your first level. There are more facts and details that you can find for yourself, but, that above review will do for my first announcement for now.

So, that’s a little bit of my business! I wish you all the best and hope that you make your goals and successes.

Please see my link:
Chuck Reynolds
My Amazingrape

 

Google Wants To Rank High-Quality Websites

Google Wants To Rank High-Quality Websites

Google has a history of classifying your site as some type of entity, and whatever that is, you don’t want a low-quality label on it. Put there by algorithm or human. Manual evaluators might not directly impact your rankings, but any signal associated with Google marking your site as low-quality should probably be avoided.

If you are making websites to rank in Google without unnatural practices, you are going to have to meet Google’s expectations in the Quality Raters

 

 

 

Google says:

Low-quality pages are unsatisfying or lacking in some element that prevents them from achieving their purpose well.

‘Sufficient Reason’

There is ‘sufficient reason’ in some cases to immediately mark the page down on some areas, and Google directs quality raters to do so:

  • An unsatisfying amount of MC is a sufficient reason to give a page a Low-quality rating.
  • Low-quality MC is a sufficient reason to give a page a Low-quality rating.
  • Lacking appropriate E-A-T is sufficient reason to give a page a Low-quality rating.
  • Negative reputation is sufficient reason to give a page a Low-quality rating.

What are low-quality pages?

When it comes to defining what a low-quality page is, Google is evidently VERY interested in the quality of the Main Content (MC) of a page:

Main Content (MC)

Google says MC should be the ‘main reason a page exists’.

  • The quality of the MC is low.
  • There is an unsatisfying amount of MC for the purpose of the page.
  • There is an unsatisfying amount of website information.

POOR MC & POOR USER EXPERIENCE

  • This content has many problems: poor spelling and grammar, complete lack of editing, inaccurate information. The poor quality of the MC is a reason for the Lowest+ to Low rating. In addition, the popover ads (the words that are double underlined in blue) can make the main content difficult to read, resulting in a poor user experience.
  • Pages that provide a poor user experience, such as pages that try to download malicious software, should also receive low ratings, even if they have some images appropriate for the query.

DESIGN FOCUS NOT ON MC

  • If a page seems poorly designed, take a good look. Ask yourself if the page was deliberately designed to draw attention away from the MC. If so, the Low rating is appropriate.
  • The page design is lacking. For example, the page layout or use of space distracts from the MC, making it difficult to use the MC.

MC LACK OF AUTHOR EXPERTISE

  • You should consider who is responsible for the content of the website or content of the page you are evaluating. Does the person or organization have sufficient expertise for the topic? If expertise, authoritativeness, or trustworthiness is lacking, use the Low rating.
  • There is no evidence that the author has medical expertise. Because this is a YMYL medical article, lacking expertise is a reason for a Low rating.
  • The author of the page or website does not have enough expertise for the topic of the page and/or the website is not trustworthy or authoritative for the topic. In other words, the page/website is lacking E-A-T.

After page content, the following are given the most weight in determining if you have a high-quality page.

POOR SECONDARY CONTENT

  • Unhelpful or distracting SC that benefits the website rather than helping the user is a reason for a Low rating.
  • The SC is distracting or unhelpful for the purpose of the page.
  • The page is lacking helpful SC.
  • For large websites, SC may be one of the primary ways that users explore the website and find MC, and a lack of helpful SC on large websites with a lot of content may be a reason for a Low rating

DISTRACTING ADVERTISEMENTS

  • For example, an ad for a model in a revealing bikini is probably acceptable on a site that sells bathing suits, however, an extremely distracting and graphic porn ad may warrant a Low rating.

GOOD HOUSEKEEPING

  • If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted.
  • The website is lacking maintenance and updates.

SERP SENTIMENT & NEGATIVE REVIEWS

  • Credible negative (though not malicious or financially fraudulent) reputation is a reason for a Low rating, especially for a YMYL page.
  • The website has a negative reputation.

LOWEST RATING

When it comes to Google assigning your page the lowest rating, you are probably going to have to go some to hit this, but it gives you a direction you want to ensure you avoid at all costs.

Google says throughout the document, that there are certain pages that…

should always receive the Lowest rating

..and these are presented below. Note – These statements below are spread throughout the raters document and not listed the way I have listed them there. I don’t think any context is lost presenting them like this, and it makes it more digestible.

 

 

 

 

 

Anyone familiar with Google Webmaster Guidelines will be familiar with most of the following:

  • True lack of purpose pages or websites.
    • Sometimes it is difficult to determine the real purpose of a page.
  • Pages on YMYL websites with completely inadequate or no website information.
  • Pages or websites that are created to make money with little to no attempt to help users.
  • Pages with extremely low or lowest quality MC.
    • If a page is deliberately created with no MC, use the Lowest rating. Why would a page exist without MC? Pages with no MC are usually lack of purpose pages or deceptive pages.
    • Webpages that are deliberately created with a bare minimum of MC, or with MC which is completely unhelpful for the purpose of the page, should be considered to have no MC
    • Pages deliberately created with no MC should be rated Lowest.
    • Important: The Lowest rating is appropriate if all or almost all of the MC on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source. Important: The Lowest rating is appropriate if all or almost all of the MC on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.
  • Pages on YMYL (Your Money Or Your Life Transaction pages) websites with completely inadequate or no website information.
  • Pages on abandoned, hacked, or defaced websites.
  • Pages or websites created with no expertise or pages that are highly untrustworthy, unreliable, unauthoritative, inaccurate, or misleading.
  • Harmful or malicious pages or websites.
    • Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.
    • Deceptive pages or websites. Deceptive webpages appear to have a helpful purpose (the stated purpose), but are actually created for some other reason. Use the Lowest rating if a webpage page is deliberately created to deceive and potentially harm users in order to benefit the website.
    • Some pages are designed to manipulate users into clicking on certain types of links through visual design elements, such as page layout, organization, link placement, font color, images, etc. We will consider these kinds of pages to have deceptive page design. Use the Lowest rating if the page is deliberately designed to manipulate users to click on Ads, monetized links, or suspect download links with little or no effort to provide helpful MC.
    • Sometimes, pages just don’t “feel” trustworthy. Use the Lowest rating for any of the following: Pages or websites that you strongly suspect are scams
    • Pages that ask for personal information without a legitimate reason (for example, pages which ask for name, birthdate, address, bank account, government ID number, etc.). Websites that “phish” for passwords to Facebook, Gmail, or other popular online services. Pages with suspicious download links, which may be malware.
  • Use the Lowest rating for websites with extremely negative reputations.

Websites ‘Lacking Care and Maintenance’ Are Rated ‘Low Quality’.

Sometimes a website may seem a little neglected: links may be broken, images may not load, and content may feel stale or out-dated. If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted.

“Broken” or Non-Functioning Pages Classed As Low Quality

I touched on 404 pages in my recent post about investigating why has a site lost traffic.

Google gives clear advice on creating useful 404 pages:

  1. Tell visitors clearly that the page they’re looking for can’t be found
  2. Use language that is friendly and inviting
  3. Make sure your 404 page uses the same look and feel (including navigation) as the rest of your site.
  4. Consider adding links to your most popular articles or posts, as well as a link to your site’s home page.
  5. Think about providing a way for users to report a broken link.
  6. Make sure that your webserver returns an actual 404 HTTP status code when a missing page is requested

Ratings for Pages with Error Messages or No MC

Google doesn’t want to index pages without a specific purpose or sufficient main content. A good 404 page and proper setup to prevent a lot of this from happening in the first place.

Some pages load with content created by the webmaster, but have an error message or are missing MC. Pages may lack MC for various reasons. Sometimes, the page is “broken” and the content does not load properly or at all. Sometimes, the content is no longer available and the page displays an error message with this information. Many websites have a few “broken” or non-functioning pages. This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. This is true even if other pages on the website are overall High or Highest quality.

Does Google programmatically look at 404 pages?

We are told, NO in a recent hangout –  – but – in Quality Raters Guidelines “Users probably care a lot”.

Do 404 Errors in Search Console Hurt My Rankings?

404 errors on invalid URLs do not harm your site’s indexing or ranking in any way.

It appears this isn’t a once size fits all answer. If you properly deal with mishandled 404 errors that have some link equity, you reconnect equity that was once lost – and this ‘backlink reclamation’ evidently has value.

The issue here is that Google introduces a lot of noise into that Crawl Errors report to make it unwieldy and not very user-friendly.

A lot of broken links Google tells you about can often be totally irrelevant and legacy issues. Google could make it instantly more valuable by telling us which 404s are linked to from only external websites.

Fortunately, you can find your own broken links on site using the myriad of SEO tools available.

I also prefer to use Analytics to look for broken backlinks on a site with some history of migrations, for instance.

John has clarified some of this before, although he is talking specifically (I think) about errors found by Google in Search Console (formerly Google Webmaster Tools):

  1. In some cases, crawl errors may come from a legitimate structural issue within your website or CMS. How do you tell? Double-check the origin of the crawl error. If there’s a broken link on your site, in your page’s static HTML, then that’s always worth fixing
  2. What about the funky URLs that are “clearly broken?” When our algorithms like your site, they may try to find more great content on it, for example by trying to discover new URLs in JavaScript. If we try those “URLs” and find a 404, that’s great and expected. We just don’t want to miss anything important

If you are making websites and want them to rank, the 2015 and 2014 Quality Raters Guidelines document is a great guide for Webmasters to avoid low-quality ratings and potentially avoid punishment algorithms.

Chuck Reynolds
Contributor

Add Video Easily to your WordPress Blog

ADDING VIDEO TO YOUR WEBSITE

 

BY    •   WORDPRESS TIPS

A lot of people ask us how they can add or upload videos to their WordPress site. It’s simpler than you think.

While WordPress does allow for the option to upload videos and other media, this can get messy and tricky as you deal with different browsers, operating systems and devices. Instead, we recommend that you embed videos from a different source — something like YouTube or Vimeo.

YouTube will allow you to reach a larger audience, while Vimeo will allow for more customization, and “white-labeling” if you upgrade to its Pro subscription.

Each service will allow you to Share or Embed, and will give you a URL or iFrame code to put directly into your editing window in WordPress. If you’re using an iFrame code, make sure you are on the Text/HTML tab of the editing window, not the Visual editor.

If you have Jetpack installed as a plugin, the process is even easier. You can simply add a shortcode in the Visual editor with the video URL. For example:

 

view rawShortcode Youtube Embed hosted with  by GitHub

 

view rawWith Width and Height hosted with  by GitHub

 

You can also customize the width and height using this method, by adding the query parameter for “w” ( width ) and “h” (height) &w= and &h= to the shortcode.

You can do the same with Vimeo and several other services. Want to see what’s supported?Click here to view the Jetpack Shortcode Embeds page.

Chris Corey

CMO Markethive Inc.