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New Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

When the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry. Let me explain.

I have been an advocate for ending the business practices of buying and selling leads. And an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing. It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.

10 years before the Internet I ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet, which is why I was on the Internet almost the moment it was available to the public in 1991.

Within years of immersing myself into the Internet, I became aware of Network Marketing. I found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported my empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity. As I become more aware of the MLM industry, I also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option on helping these people that just enrolled into one of these pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story.

This became painfully clear when I was witness to such a salesman, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people he had recently recruited into this new opportunity MLM. On that call, he told all the 1000s of listeners to go to his friend and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

This was mid-1990s. I bought 100 of them at $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

I have been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do.

However there have been a few that moved towards the “customer centric”, but not fully with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of my Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric company.

Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail price organically where distributors buy the product well below the market retail.

I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. “Buy low sell High”!

With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic.

If this article finds you the least bit excited, curious or at least amused, I invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses:

Markethive:
http://markethive.com/marketing

Valentus:
http://www.ValentusTour.com/about

Entering a phone number will assure that I will call you to introduce myself and enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Thomas Prendergast
CEO Markethive, Inc.

 

 

 

Markethive

The spy in your inbox

Technology Lab —

The spy in your inbox

One PR company—and its tracking program—creep out an Ars writer.

BY: – 11/6/2012

Everything on the Internet is monitored in some way. Companies track what you do at work through deep packet inspection to make sure you don't wander into territory forbidden by company policy, or dump corporate data to a remote server just before you give notice. The Web pages you visit and the HTML-based mass e-mails you open are logged and tracked by advertisers and marketers. And your boss can tell if you've ever opened that urgent message or not.

But people usually don't throw it in your face and shatter whatever remaining illusions of privacy you might have, as someone did to my colleague Andrew Cunningham today."Oh, man, a PR person was just totally creepy at me," he interjected over IRC this morning.

The "creepy" was an e-mail that a media representative for a company called ContactMonkey sent on the heels of another one Cunningham had just opened. The second message included information about his location, the e-mail client he had used to open it, and the exact time it had been opened.

The message and the data were a demonstration of Bridge, a $5-a-month service that installs a plugin for Microsoft's Outlook 2010 mail client and for Google's Chrome browser for use with GMail. Bridge gives anyone the power to know those details for any message they send—or at least any message that lands in the inbox of someone who trustingly opens e-mails without blocking HTML-embedded images.

Invisible sprites

That's because Bridge uses an embedded graphic with a unique Web address to track each message. That Web address includes calls to ContactMonkey's tracker API, which include a message identifier and the e-mail address of the sender. When the recipient opens a tracked e-mail, it sends a secure Web request back to ContactMonkey's server identifying the message, and the server records the IP address that the message was opened from and the date and time. Then it pushes back data to the sender, including how many times the message was viewed, the geographic location it was viewed at (based on the IP address), and the type of client it was viewed from (based on what the mail client reports as its type when it makes the HTML request).

Using graphics to collect metrics is an old hack, going back to the "sprites" used on many early personal Web pages to track page views. Web request based tracking is also heavily used by both legitimate large-scale e-mailers and spam factories to collect information such as when and where e-mails are opened, and to test the "hit rate" for various subject lines and offer teases.

But ContactMonkey gets even more personal about it, because it identifies each recipient explicitly, and reports back directly on them. It's a technique akin to those used by some "spear-phishing" attacks to inject code into e-mails—no, it doesn't execute code on the client. But it does create a way to collect information that might be useful for stalking someone.

Sweeping for bugs

There's an easy way to block this sort of tracking with most mail clients. Microsoft Outlook, for example, will allow users to block embedded graphics in e-mails from all sources, or only display them in e-mails from sources in the user's contact list. Most companies will set their mail systems to block HTML-embedded objects in messages for security purposes.

Users of Apple's Mail app have a little less fine-grain control—unchecking "Display remote images in HTML messages" in Mail's "Viewing" preferences blocks all HTML-embedded images from loading when you open a message. But that's not the case with some mobile and Web-based mail clients—the iOS Mail app and Android 4's built-in mail client, for example, both open HTML enclosures by default.  That means if you open a bugged e-mail from a mobile device, the sender will be able to get information on where you are based on whatever IP address gets associated with your phone or tablet, whether it's via Wi-Fi or your cellular provider.

If you do get tracked and discover it, however, there are some interesting ways to disrupt the tracking. For example, you could clip the tracking tag from the email and post it as a graphic or link on a website.

But that something like Bridge can be so easily blocked, and that it takes advantage of technologies that most business users may consider to be a security threat, should be enough to discourage most legitimate users from trying to use the service. After all, it's really just a sneaky way of doing the same thing that a Return-Receipt-To e-mail header does, without giving the recipient a choice. And very few legitimate mass-mailers generate their e-mails from Outlook or GMail.

So that makes Bridge the provenance of a very narrow strip of users, one that includes stalkers, private investigators, ex-spouses and high-pressure salespeople—and the occasional public relations consultant.

Article originated from: http://arstechnica.com/information-technology/2012/11/the-spy-in-your-inbox/

P.S. Email tracking (spying) is done right in your face with almost all the commercial email providers.

Marketing Depratment

P.S.S. Markethive does not employ spying techniques.

 

 

Markethive

Valentus 12 in 24

Valentus 12 in 24

What is the Valentus 12 in 24 Weight Loss Plan 

How does it Work?

When it comes to Safe, Simple Weight loss, one of the biggest keys I've found is the importance of having a SIMPLE PLAN to follow, right!? So when I looked at the Valentus 12 in 24 Weight loss plan, I was really impressed…
What is the Valentus 12 in 24 Plan?

Here’s how the Valentus “12 in 24 Plan” works:
 

  1. Wake Up! Drink 1 SlimROAST before your Breakfast. (Delicious Italian Roast Skinny Coffee.)
  2. 30-60 minutes before Supper mix & drink 1 Trim in a bottle of water. (Yummy Piña colada taste.)
  3. 30-60 minutes before Bedtime mix & drink 1 Immune Boost in a bottle of water. Sweet Dreams.
  4. 6 days a week, take the 7th day off . Repeat for 4 weeks. That’s it, just 24 days. 
 

** THE ONLY THING ELSE YOU NEED TO DO IS WEIGH YOURSELF EVERY MORNING, AND TAKE YOUR BODY MEASUREMENTS TO TRACK YOUR PROGRESS. 5 MINS/DAY **
 

Participate in our Refer-2-You’re Free customer promotion, and receive your next month’s order for free (simply pay the shipping & taxes).
Enjoy our 30-day Unconditional Money-Back Guarantee, if not completely satisfied*

 

Fine print:
Are there any special diet requirements?
No.
Am I required to count calories, sequence my food intake and record what I eat? No.
Do I have to follow any prescribed exercise plan, purchase any additional supplements? No.
Are there any risks or medical contraindications that I should be aware of? If you are pregnant, nursing or taking medications, consult your doctor or healthcare professional before using these products.
If I have a history of high blood pressure or hypertension
, can I take your SlimROAST product? Yes. A recommendation: start by using 1/3 to 1/2 of a regular per serving size to assist your body in acclimating to the benefits SlimROAST offers. Gradually increase your per serving size weekly until a full serving size is being consumed.
*Valentus© Inc. offers a 30-day money back guarantee of the original product purchase price only, for any reason. A refund will be issued upon receipt of returned product and packaging, used or unused, with the return shipping at the customer’s expense. This guarantee is neither contingent nor based upon the “12 in 24 Plan” promoting product use results equal to or greater than 12 pounds and/or 12 inches of body weight/mass loss within 24 days of product use. Any suggestion of a money back guarantee based solely on a customer’s total body weight and/or total body mass inches lost during the term of product use would be false and would not be eligible for a product refund.
NOTE: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

“12 in 24 Plan” Program Guidelines & Suggestions:
 

Congratulations! You have taken a GREAT step forward on your path to a healthier, happy you. Our “12 in 24 Plan” has been designed to create the easiest protocol to follow, to create compliance to a simple set of daily steps that will lead to losing unwanted body fat and shedding excess inches from areas of your
body that have traditionally been tough to access and burn off. The goal of our “12 in 24 Plan” is to assist you with your decision to embrace a better lifestyle.

Lose 12 lbs. or 12” or any combination thereof, within 24 days. Simply drink 3 delicious functional beverages that are strategically designed to aid your body in the EXACT DAILY ORDER, as follows:

6 days a week, take the 7th day off Repeat for 4 weeks. That’s it, just 24 days!

✓ Record your starting weight and your starting measurements, and record these every day at the exact same time of day.

✓Take a few photographs of your starting body, in your favourite clothing (swimsuit, shorts, dress etc.) to serve as motivation. Take photos from a straight on an angle and from the side. Keep the photo location consistent to serve as a visual reference. For your personal record only.

✓Drink 8 to 12 glasses of water per day, as these products create thermogenesis. This is the process of accessing stored fat, converting it to a body-friendly fuel and metabolized in the body. A by-product when burning fat is heat therefore, it’s critical that you drink enough water.

Exterior skeleton fat’s primary role in the body is to store toxins. When you metabolize fat cells, toxins are released back into your blood stream for elimination through the bladder/colon.
 

**Next, Get started on your Valentus 12 in 24 Weight loss plan now!
Click on Order at the top to set up your account and get either the Starter, Advanced or Builder packs for best results!

Chuck Reynolds
Contributor

Markethive

An Introduction to SEO?

An Introduction to SEO?

Search Engine Optimisation in 2016 is a technical, analytical and creative process to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site that convert into sales. The free SEO tips you will read on this page will help you create a successful SEO friendly website yourself.

An Introduction

This article is a beginner’s guide to effective white hat SEO.

I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.

No one-page guide can explore this complex topic in full. What you’ll read here are answers to questions I had when I was starting out in this field.

 

 

 

The ‘Rules.’

Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality content and remarkable ‘white hat’ web marketing techniques with high rankings. Conversely, it also needs to penalise websites that manage to rank in Google by breaking these rules.

These rules are not ‘laws’, but ‘guidelines’, for ranking in Google; lay down by Google. You should note, however, that some methods of ranking in Google are, in fact, illegal. Hacking, for instance, is illegal in the UK and US.

You can choose to follow and abide by these rules, bend them or ignore them – all with different levels of success (and levels of retribution, from Google’s web spam team).

White hats do it by the ‘rules’; black hats ignore the ‘rules’.

What you read in this article is perfectly within the laws and also within the guidelines and will help you increase the traffic to your website through organic, or natural search engine results pages (SERPs).

Definition

There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia, and New Zealand, or search engine optimization in the United States and Canada) but organic SEO in 2016 is mostly about getting free traffic from Google, the most popular search engine in the world (and almost the only game in town in the UK):

Chuck Reynolds
Contributor

Markethive

This is Valentus

This is Valentus

Valentus is a nutritional supplements company featuring a weight loss management coffee product in the form of dispenser sticks that can be added to and mixed with water. The company’s mission is “to create a company, a product line, and an opportunity built on a foundation of integrity.”

Natural Products:
Valentus products are all natural and free from chemicals or harmful ingredients, containing only 4 grams of sugar from fruit.

Additional Health Benefits:
Besides weight loss, Valentus claims that their product line helps increase mental focus and alertness and elevate overall mood.

Travel Sizes:
The nutraceutical products come in easy-to-carry travel packs can be purchased by individual boxes or as a complete set.

Training for Distributors:
Valentus offers its distributors a lead generation system alongside a sponsor, business tools, and step-by-step training.

Distributor Commissions:
Distributors are able to receive a 25 percent commission on product sales as well as other financial incentives.

Unique Lead Generation System:
Sales leads are generated from Valentus’s founder’s contacts that he developed over time as a successful eBay seller. No other MLM companies are known to provide this type of system.

Valentus has many benefits to their multi-level marketing. The company’s main benefit is their option of natural products, free from chemicals.  In addition, Valentus products help with increased mental focus along with weight loss.

For Distributors, Valentus has a great training system. Distributors are given a step-by-step training and several business tools to help them with their new business venture.  Also, Distributors have the ability to receive a 25% commission on sales.  But the best feature of Valentus is their unique lead generation system, providing Distributors with qualified leads.

Chuck Reynolds
Contributor

Markethive

What is marketing strategy?

What is marketing strategy?

That 30 seconds of silence is what people effectively get out of your communications if your message does not directly address their needs. As Howard Gossage has so aptly pointed out, people see or hear only what interests them. The rest is, well, nothing.

Consumers do not buy what you sell. They buy what has value to them.

We are exposed to hundreds, if not thousands, of marketing messages every day. Why would we be receptive to all of them? That would be mental chaos. So, in response, we tune out all but the most relevant ones. Our brain is actually very good at tuning out stuff that it does not want or need. We do this automatically. This prevents us from going insane.

You probably remember the experience of learning a new word—as a child or even as an adult—and all of a sudden you see and hear that word everywhere. This is an example of how our brains smooth over the parts of our environment that are not relevant to us. That word was always there, of course, but it was effectively invisible to our mind until learning its meaning gave it relevance. As a result, pop! like magic that word is now there where seemingly it never was before. A marketing message operates exactly the same way.

What does marketing strategy have to do with this materialization out of nothing?

Marketing strategy is sorting out who your audience actually is, and then finding out what has meaning for them. What do they care about, and how does this relate to your offer? What message can you deliver that is both true and meets your consumer squarely at the level of their needs? Marketing strategy is the process of uncovering messages that can be heard. Marketing strategy allows you to answer the crucial question your offer must address: “Why should I care?” To paraphrase Peter Drucker: Consumers do not buy what you sell. They buy what has value to them. 

Why does marketing strategy matter?

Shortest answer: Because it saves you money.

Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively.

In marketing, there is strategy and there are tactics. A lot of marketing, in practice, is preoccupied with what I call tactical experimentation. This is the act of throwing all kinds of things out at the world or at broad demographic targets to see what works. As you do this you are spending money, potentially lots of it. The idea in this method is to do this until you find some marketing actions that work, and when you find them you can then do more of those.

This process often results in the classic Wanamaker dilemma—”Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was speaking of advertising, but the principle applies.

Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability to apply marketing money to the correct half of the Wanamaker equation—the half you are not wasting on audiences who do not value your message.

To illustrate this principal with one of our own rather straightforward examples, when we looked at the South Bronx as a marketplace for the Bronx Museum, the situation we saw was reflected by the first competitive advantage diagram below; here, there is nothing in their offer, as understood by the consumer, that is of any perceived value. The strategy, therefore, could not be to simply support the institutional desire to communicate about all the great art that was on exhibit (see Drucker above).

Marketing Strategy, Tronvig GroupWe had to find factors that could legitimately be moved into the competitive advantage, things that were perceived as valuable to the desired audience, that was not perceived to be offered by the competition. In this case, there was no required product change, just an adjustment of the marketing message communicated through the website and advertising. By effective marketing on the basis of the factors that reflected what was of value to the target consumer we cost-effectively supported the achievement of their desired objective to increase attendance from local audiences in the South Bronx. This is marketing strategy applied, and it helped them double attendance*.

 

So, for the sake of your own institution or product, please spend the time and energy to really get inside the head of your consumer. Find the intersection between your offer and their needs. Answer Drucker’s Questions #2 and #3: Who is your customer? What do they value? Isolate those specific factors that actually drive behavior for them. Realize they are not buying what you are selling, they are only buying what is of value to them. And, by all means, use THAT in your marketing communications.

You’ll be very glad you did.

Chuck Reynolds
Contributor

 

Markethive

The 7 Free Secrets of Internet Marketing

The 7 Secrets of Internet Marketing

Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such Google My BusinessBing Places and  online Yellow pages. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdwordsBing Ads, however those can become costly.   

The most effective I recommend is Markethive

not only has it becaome the most powereful for marketing, it is also free. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

Chris Corey CMO Markethive

Contributor Michael Fleischner

Is Valentus A Scam That Will Leave You In Tears?

Is Valentus A Scam That Will Leave You In Tears?

 Is Valentus a scam

Is Valentus a scam or legit?

You might have come across this article after someone approached you at the mall to discuss a new income opportunity with you. They might have introduced you to Valentus which is an MLM company that sells coffee and other beverages as well and now you are in research mode to find out more about Valentus and whether they are a scam or not.

 

 

 

 

To start off I will say that they are not a scam, but it is very important to know as much as you can about a company before you invest your hard earned money into buying its products and building your business around them. There are so many different things to look at that will determine whether an mlm company is good or not.

An MLM company can also be called a Multilevel Marketing company where you can earn a commission from the sales that your downline has made. This will allow you to earn different levels deep within your group such as that from the referrals from the people that you referred directly below you. I will break this review down into 2 sections which are the products and the compensation plan.

Valentus products info

This is a company that sells 4 different beverages in the form of a powder that you can mix with water or milk. There are not much to say about the products because there are only 4 different products that you can buy. I will discuss each one of them below:

Valentus products

1. Prevail Slim Roast

This is an Italian dark roast coffee that has detox components and appetite suppressants that will also help you to lose weight. It comes in a 3 gram serving that you can mix with hot water and milk.

2. Prevail Energy

This is a concentrated powder that does not have any artificial ingredients and is great for boosting your energy. It also has a fruity flavor.

3. Prevail Immune Boost

It is also a concentrated powder that you can mix with water that has a lot of anti-oxidants. The anti-oxidants play a major role in the development and maintenance of the immune system.

4. Prevail Trim

This is a drinking powder that has appetite suppressants with ingredients that can detoxify all of the cells in your body. Detox is very important when it comes to weight loss and not a lot of people are aware of this.

Valentus compensation plan info

There are several ways to make money with this company. There also 4 different packs that you can buy in order to start your business. I will discuss the packs below:

  1. Basic Pack. This pack will cost you $59 and will give you 50BV. Once you buy this pack on autoship you will automatically qualify as an Independent Representative (IR). You also get 1 box of supplies.
  2. Starter. This pack will cost you $129 and will give you 100BV. You will also qualify as a Gold IR once you buy this pack and you will get 3 boxes.
  3. Advanced. This pack will cost you $199 and will also give you 150BV. You will also qualify as a Platinum IR and you will get 6 boxes.
  4. Business Builder. This pack will cost you $499 and will give you 400BV. You will qualify as a Ruby IR and after six months you will be an Emerald IR.

1. Retail sales

You will earn a commission rate of 25% for all the products that you sell from your personal website. To activate your website you need to pay the one-time payment fee of $20. You arey onleligible to earn a commission if you manage to generate 50BV each month.

2. Fast start bonus

Each time you enroll someone and they buy one of the packages, then you will earn a fast start bonus. If someone buys the Advanced pack and you are still in the Starter pack, then you will not earn the fast start bonus. Only if you buy the same pack in autoship will you earn? For the basic pack you will get $20; for the Starter pack you will earn $40; for the Advanced pack you will earn $50 and for the Business Builder you will earn $100.

3. Legacy Enrollment Bonus

You might have built so much momentum that you have started to enroll your first couple of enrollees. This bonus works like this. Each time when someone you refer buys a Business Builder Kit, you will earn $100. Keep in mind that for your first 3 enrollees you will not earn the extra $100.

Only from your 4th enrollee, you will start to earn $100 if they buy a Business Builder Kit. When your first level of enrollees starts to enroll new members, you will earn $100 for the first 3 that they enroll. This can go on into infinity.

4. Dual Team Cycle Commissions

For this, you will have 2 legs or teams as most people say. So each time your strong leg gets 200 points and your weak leg gets 100 points, you will get a cycle. For each cycle, you will earn $20 but you must enroll at the $499 business pack.

When your referrals get their own referrals and so on, you will realize that your teams will start to grow and you will reach a cycle at a faster rate.

Chuck Reynolds
Contributor

 

Markethive

Tips For Developing Your Business

What is Business Development?

Five Tips For Developing Your Business

 

1. Introduction

I’ve got a bit of bad news for you. The term “business development” is undefined. This lack of a definition helps to explain why one can apply for a job in business development and end up in a pure sales job, and why others think of “business development” as somewhere between sales and marketing. Despite this lack of definition, Googling the term returns 456 million results. Including the word “lawyer” only knocks the number of results down to 49 million. Among these results are websites with tips, checklists, and even entire books on the subject. All for a phrase with no definition.

I think we can do better than “undefined,” especially if this article is going to be useful to anyone. I therefore, propose the following definition, based on what I thought the term meant the first time I heard it:

[1]Business development encompasses all activities a company [2]takes to maintain or expand its customer base and ultimately sell its product or services to those customers.

[For the purposes of this definition, the word “company” includes all forms of business (think sole proprietorships and non-profit organizations); “customers” includes “clients;” and “sell” is construed very broadly with reference to non-profit organizations, as their end goal is some form of charitable giving rather than an exchange of goods for money.]Under this definition, “business development” becomes an umbrella term, with at least the following functions falling under the umbrella: 

  • Marketing: the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
  • Advertising: marketing communications used to encourage or persuade an audience to take or continue to take some action.
  • Sales: the exchange of goods, property, or services for an agreed sum of money or credit.
  • Networking: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position
  • Some Customer Service Functions: especially where the customer service agent attempts to resell or up-sell a product or thanks you for shopping with their company.
  • Research and Development: where the company’s products require continued upgrades in order for the business to stay competitive.

2. The Myth 

Conventional wisdom suggests that successful entrepreneurs are the ultimate “one-man show,” skillfully handling every aspect of their business with the kind of competence that comes from years of training. But wait – that’s a bit of a list…and each item on the list has its own skill set…and the list doesn’t even mention the management and financial aspects of running a business…

Fortunately, this is one of those times where conventional wisdom is wrong. Our fictional works often tell the story of a person who overcame great odds to become successful on his own, but real-life success stories often involve a hero whose mentor does not die at the end of Act 2.[3][4] Here, YOU’RE the hero, trying to move your company from one phone call per week to “I need help answering the phone,” and there’s nothing that says you have to do it alone. So, what can you do? 

3. The Ideal

Graduate-level programs that taught students business skills first appeared in the early 20TH century.[5] Since that time, there have been a number of changes to these programs, and schools have even introduced undergraduate-level business programs. These programs generally require the student to take a core of general classes (management, finance, accounting, etc.) in addition to a group of specialized classes in an area of their choosing. For the purposes of the business development skills listed above, marketing is the clear winner.

Why marketing? Remember, the definition we are using for “business development” is comprised of two main tasks: (1) increasing the size of your audience, or the number of people looking to obtain legal advice from you, and (2) getting as many of these people to utilize your services as possible. The skills learned in marketing program directly relate to task (1), thus giving you the best opportunity to learn how to increase the size of your audience.

Given a choice between learning these skills on the undergraduate level and the graduate level, I would personally opt for undergraduate if I knew that my only reason for going to school was to improve my company’s opportunities.  Undergraduate classes are cheaper. I would not have to study for, and then take the GMAT, just to get into school. And most importantly, there may not be a significant difference between the materials covered on the undergraduate and graduate levels (at least there wasn’t when I was an undergrad) to justify the time and expense associated with a graduate degree. However, graduate classes are generally smaller and have more students who are willing to participate. This benefit alone may make a graduate program a better option for some. Therefore, I’d suggest contacting colleges and asking about these factors before making decisions regarding your education.

4. The Reality

School only provides a foundation. What one learns in actual practice – “the real world” – is often quite different from what one learns in school. The difference usually stems from the fact that theory often starts with perfect conditions and rational actors. Real life rarely presents us with perfect conditions, and sometimes people just aren’t that rational. Therefore, direct experience is vitally important if you wish to translate business education into your company’s bottom line.

One of the many ways to gain marketing and advertising experience is through event planning. In my last piece, I talked about how planning events can assist your networking efforts. This strategy only works if you can get people to show up to your event – which means that event planning is a great way to gain marketing and advertising experience that you can later use in your company. In the school setting, the student activities staff can be of immense help: letting you know what to expect, giving you information about past successful events, and even helping you to pick the right rooms. Outside of school, you may wish to speak with people and organizations that plan events (and even offer to help) in an effort to gain this same kind of experience.

Unlike advertising and marketing, sales and networking don’t have three-month classes devoted to gaining expertise in these areas. Learning to be an effective networker or salesperson is often a matter of trial and error, supplemented by books on sales techniques and overcoming objections. There are only a limited number of ways to ask for a sale or a business card, after all. As a result, the best possible option is to take on a job in sales for a limited amount of time – if you can be sure that the company in question will train you. If you can find such a person, they can help you learn what techniques work best for you, and what types of clients might be most amenable to you and your style.[6]

5. The Problem 

The problem with this particular course of action is, again, time. The “ideal” path involves two or three years of classes, at least a year of sales experience, and time to meet the “right” people and have them show you how to speak with people, put together events, and sell products to people. In the interest of full disclosure, I actually engaged in all of these activities – before I became a lawyer – all in the ten-year span from my undergraduate graduation in February of 2004 to my admission to the New York Bar in February of 2014.

Coincidentally,[7] Malcolm Gladwell’s book Outliers popularized the idea that any person can become an expert at something if they practice that thing for 10,000 hours or ten years. Taking the time to engage in all these activities might work for an undergraduate, but it certainly works less well for someone who’s been practicing law on their own for any amount of time. Once your career gets going, you may simply have enough time to go back and pick up such a wide array of skills while trying to maintain your business.

To make matters worse, Mr. Gladwell’s work is often misquoted. Outliers actually state that a person with a talent for a thing can become an expert after ten years of practice. Imagine spending all of that time and effort to become an expert in all of the different business development skills only to find out that you’re not good at any of them. This would be a monumental waste.

6. The Solution 

Fortunately, getting help to learn skills is not the only option available to you. You can also contract work out to others who are better at or better equipped to handle tasks than you are. In fact, most businesses can contract out nearly all of their functions other than management. This arrangement might not work as well for a law office, once one takes ethical rules into account, however. With respect to business development in a law office setting, here’s what I suggest:

  1. Know Your Strengths: This heading is based off of Now, Discover Your Strengths by Marcus Buckingham. This book and its predecessor First, Break All The Rules discuss job satisfaction in terms of whether a person is doing the things that they are best at. In short, the theory is that one’s greatest chance for job satisfaction is if they spend their time engaged in things they do well. StrengthsFinder 2.0 is a tool Gallup developed based on the studies that comprise the heart of these books to help people determine what they are best at, thus leading to the best possible jobs. I would first suggest reading the book and taking the assessment test to see which of the business development skills might naturally fit in with your strengths.
  2. Nurture Your Strengths: Rather than dealing with an entire MBA or BBA program, try to find specific classes on the elements of business development that you might be good at. You may be able to audit a class (that is, take it without getting school credits for it), and you may be able to find continuing education classes that fit the bill. During or after the class, you can also seek out an advisor who can give you tips or suggest good books to read. In the end, you still have to try your hand at your new skills to see what comes of your hard work.
  3. Hire Others With Complementary Strengths: Let’s say that you learn you’re no good at advertising, but you want to use an advertising campaign to grow your business. You’ll need to hire someone. That person might be an intern, a paralegal, an attorney, or an outside firm specifically hired to create an advertisement for your company.[8] In every case, you can’t contract out the management responsibility, so you are ultimately responsible for the look, feel, spelling, and message in your advertising. But the actual work of creating the ad, not being your forte, is not a task you should be engaged in.
  4. In Every Case, You Have to Learn Sales: Unlike every other skill (except maybe learning how to practice law), learning to sell is a step you must take, even if you’re not good at it. You might be able to ignore the skill if you have a partner who is a “rainmaker,” and doesn’t mind being the person who brings in the business and ultimately sells the clients on using your law firm rather than another. Unfortunately, we cannot predict the future – and there is no way of telling if a partnership will last. If it doesn’t, the partner who did not focus on his ability to sell prospective clients on their service will be at a great disadvantage if he tries to go it alone. So, try to get at least some experience in selling – cookies, flowers, something. You might not become the greatest salesman in the world, but at least you’ll have the experience.
  5. Be a Good Attorney: There are a number of oft-told marketing rules. One of these is that if people like what you’ve done for them they will tell three other people about you. If they don’t like what you’ve done, they’ll tell ten people about you. I don’t know where this rule comes from, but there is evidence to support the idea that negative feedback has a much stronger effect on us than positive feedback does.  And each of your prospective clients knows plenty of people they can tell you about. Treat one person bad, and that’s an entire network of people that may never seek you out for legal services. Treat them well, and although it may work slowly, keep up the good work and you may eventually benefit from the best marketing money can’t buy: word of mouth.

You may notice that where many articles say that you must engage in this or that activity (Facebook and Twitter pages stand out as examples) in order to attract clients to your business, I do not advocate any specific method of business development. My reason for this is that not everything works for everyone. Facebook and Twitter are essentially useless without constant updates. Networking works only if you keep in contact with people after you meet them and build relationships with those people. Even advertising can go horribly wrong. Rather, focusing your initial business development around those areas you already have some competence in and finding others to assist in areas that you are not, gives you the best chance effectively obtaining new clients.

7.  Conclusion

Understanding business development is important to the success of any business. Where that business is a small law firm, the attorneys in charge must be (at least) competent lawyers, decent managers, and fair salesmen. If these attorneys are looking to expand their business by increasing their client base, they should know what business development skills they might be good at and seek to improve those skills (along with their lawyering skills). They should then hire out for those skills they might not be good at, saving them time and money in the process. Even if they sell the same percentage of clients, improving their business development will increase the number of clients the company has. They also have a second option – improve their sales skills, which will result in a higher percentage of clients choosing to hire them as attorneys.

Using this formula, it is not necessary for the small office owner to become an expert at everything. Rather, the small office owner can increase his chances of financial success by being an expert at what he can and utilizing the help and mentorship of others where he cannot.

Chuck Reynolds
Contributor

Markethive

1968 Has Been Rebooted

Sports and politics are colliding. On one side, Colin Kaepernick speaks out. On the other, Donald Trump’s rhetoric finds Dwyane Wade.

united games sports

 

 month ago, Donald Trump’s campaign announced it was rebooting 1968. With Nixonian gusto, Trump would push the idea that crime in America was out of control, that our inner cities were a “disaster.” The strategy reached its unintentionally comic apex this morning when Trump used the shooting death of Dwyane Wade’s cousin in Chicago for tweet fodder.

If that felt like a replay of the turbulent days of ’68, check this out:

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and [people] getting away with murder.”

That’s Colin Kaepernick of the San Francisco 49ers sounding like Tommie Smith and John Carlos at the ’68 Olympics. With Kaepernick subbing for Smith and Carlos, and Trump for Tricky Dick, we have our own versions of the adversaries of ’68 standing on opposite sides of the scrimmage line. The world has changed a lot since then. But our plunge into the sports-politics nexus feels eerily similar. All we need is a new Howard Cosell to interview everybody on TV.

Of the two statements, Trump’s was the least surprising. The only thing that was surprising was that he briefly deleted his tweet, and then resubmitted it with Wade’s name spelled correctly. In the new, gentle Trump campaign, this counts as a nonapology apology — or, to use Trump’s priapic phrase, a “softening.”

But Kaepernick — wow. At last glimpse, he was completing a slow fade into oblivion by losing a quarterback competition to Blaine Gabbert. But there have been signs of an itchy social conscience. Back in December, Kaepernick used Instagram to push back at Trump’s proposed Muslim immigration ban. Now, he’s staked out a position way beyond Michael Jordan’s “brave” statement about police violence, and one with more teeth than the “system is broken” speech that LeBron James and company offered at the ESPYs. Among the big names, only Carmelo Anthony — who wrote “No more hashtags” — has invested similar capital in pushing the conversation forward.

e’ve been here before — and not just in ’68. In 1996, the NBA suspended the Nuggets’ Mahmoud Abdul-Rauf for a game for not assuming a “dignified posture” during the national anthem. By contrast, today both the NFL and Niners released messages saying that, while they’d keep honoring the country, Kaepernick could assume any posture he wanted. That’s a lot of elbow room earned in 20 years.

The comparison to Smith and Carlos isn’t accidental. Players have begun to explicitly cite the ’60s ideologue-athlete archetype as one they want to emulate. At the ESPYs, Chris Paul ticked off Smith and Carlos, Muhammad Ali, Jim Brown, Kareem Abdul-Jabbar, and others as “model[s] for what athletes should stand for.” As Kaepernick said last night, channeling Ali, “If they take football away, my endorsements away from me, I know that I stood up for what is right.”

The Kaepernick story is less than a day old. But it’s already produced a happily antagonistic political sports arena. The Giants’ Justin Pugh declared that he’d stand up during the anthem. Bleacher Report’s Mike Freeman got texts from football players backing Kaepernick and football coaches and executives opposing him. The civil rights activist DeRay Mckesson nodded at Kaepernick; a sports-media entity named Ross Tucker took a whack at him. Clay Travis did a remarkable impression of Clay Travis. And as Adam Schefter noted, Kaepernick figures to get an intense reaction in the Navy-friendly city of San Diego this week. (For his part, Abdul-Rauf was booed by Bulls fans back in ’96.)

Remember last week, when NFL players were making “controversial” remarks in the preview magazines? This seems a lot more important. I don’t demand that any athlete weigh in on the news of the day, but it sure is clarifying when they admit they’ve been having the same conversations everyone has been having for the last year.

Finally, my own pet theory is that the uptick in athlete activism has inspired, or at least cleared the road for, an uptick in activist sportswriting. If memory serves, in ’96 you could find writers defending Abdul-Rauf, but they mostly stuck to strict First Amendment grounds. And on the debit side, you could also find two Denver radio idiots — at least one of whom was wearing a turban and a T-shirt with Abdul-Rauf’s picture on it — storming into a mosque and playing “The Star-Spangled Banner.”

Kaepernick has his detractors. But members of the sportswriting class have filed full-throated defenses of both his right to speak and what he said. What was true in 1968 — with Cosell, Robert Lipsyte, and many others — is true again today. An athlete’s decision to sit has given us media types a chance to take a stand.

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