Tag Archives: grape

Valentus 12 in 24

Valentus 12 in 24

What is the Valentus 12 in 24 Weight Loss Plan 

How does it Work?

When it comes to Safe, Simple Weight loss, one of the biggest keys I've found is the importance of having a SIMPLE PLAN to follow, right!? So when I looked at the Valentus 12 in 24 Weight loss plan, I was really impressed…
What is the Valentus 12 in 24 Plan?

Here’s how the Valentus “12 in 24 Plan” works:

  1. Wake Up! Drink 1 SlimROAST before your Breakfast. (Delicious Italian Roast Skinny Coffee.)
  2. 30-60 minutes before Supper mix & drink 1 Trim in a bottle of water. (Yummy Piña colada taste.)
  3. 30-60 minutes before Bedtime mix & drink 1 Immune Boost in a bottle of water. Sweet Dreams.
  4. 6 days a week, take the 7th day off . Repeat for 4 weeks. That’s it, just 24 days. 


Participate in our Refer-2-You’re Free customer promotion, and receive your next month’s order for free (simply pay the shipping & taxes).
Enjoy our 30-day Unconditional Money-Back Guarantee, if not completely satisfied*


Fine print:
Are there any special diet requirements?
Am I required to count calories, sequence my food intake and record what I eat? No.
Do I have to follow any prescribed exercise plan, purchase any additional supplements? No.
Are there any risks or medical contraindications that I should be aware of? If you are pregnant, nursing or taking medications, consult your doctor or healthcare professional before using these products.
If I have a history of high blood pressure or hypertension
, can I take your SlimROAST product? Yes. A recommendation: start by using 1/3 to 1/2 of a regular per serving size to assist your body in acclimating to the benefits SlimROAST offers. Gradually increase your per serving size weekly until a full serving size is being consumed.
*Valentus© Inc. offers a 30-day money back guarantee of the original product purchase price only, for any reason. A refund will be issued upon receipt of returned product and packaging, used or unused, with the return shipping at the customer’s expense. This guarantee is neither contingent nor based upon the “12 in 24 Plan” promoting product use results equal to or greater than 12 pounds and/or 12 inches of body weight/mass loss within 24 days of product use. Any suggestion of a money back guarantee based solely on a customer’s total body weight and/or total body mass inches lost during the term of product use would be false and would not be eligible for a product refund.
NOTE: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

“12 in 24 Plan” Program Guidelines & Suggestions:

Congratulations! You have taken a GREAT step forward on your path to a healthier, happy you. Our “12 in 24 Plan” has been designed to create the easiest protocol to follow, to create compliance to a simple set of daily steps that will lead to losing unwanted body fat and shedding excess inches from areas of your
body that have traditionally been tough to access and burn off. The goal of our “12 in 24 Plan” is to assist you with your decision to embrace a better lifestyle.

Lose 12 lbs. or 12” or any combination thereof, within 24 days. Simply drink 3 delicious functional beverages that are strategically designed to aid your body in the EXACT DAILY ORDER, as follows:

6 days a week, take the 7th day off Repeat for 4 weeks. That’s it, just 24 days!

✓ Record your starting weight and your starting measurements, and record these every day at the exact same time of day.

✓Take a few photographs of your starting body, in your favourite clothing (swimsuit, shorts, dress etc.) to serve as motivation. Take photos from a straight on an angle and from the side. Keep the photo location consistent to serve as a visual reference. For your personal record only.

✓Drink 8 to 12 glasses of water per day, as these products create thermogenesis. This is the process of accessing stored fat, converting it to a body-friendly fuel and metabolized in the body. A by-product when burning fat is heat therefore, it’s critical that you drink enough water.

Exterior skeleton fat’s primary role in the body is to store toxins. When you metabolize fat cells, toxins are released back into your blood stream for elimination through the bladder/colon.

**Next, Get started on your Valentus 12 in 24 Weight loss plan now!
Click on Order at the top to set up your account and get either the Starter, Advanced or Builder packs for best results!

Chuck Reynolds


An Introduction to SEO?

An Introduction to SEO?

Search Engine Optimisation in 2016 is a technical, analytical and creative process to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site that convert into sales. The free SEO tips you will read on this page will help you create a successful SEO friendly website yourself.

An Introduction

This article is a beginner’s guide to effective white hat SEO.

I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.

No one-page guide can explore this complex topic in full. What you’ll read here are answers to questions I had when I was starting out in this field.




The ‘Rules.’

Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality content and remarkable ‘white hat’ web marketing techniques with high rankings. Conversely, it also needs to penalise websites that manage to rank in Google by breaking these rules.

These rules are not ‘laws’, but ‘guidelines’, for ranking in Google; lay down by Google. You should note, however, that some methods of ranking in Google are, in fact, illegal. Hacking, for instance, is illegal in the UK and US.

You can choose to follow and abide by these rules, bend them or ignore them – all with different levels of success (and levels of retribution, from Google’s web spam team).

White hats do it by the ‘rules’; black hats ignore the ‘rules’.

What you read in this article is perfectly within the laws and also within the guidelines and will help you increase the traffic to your website through organic, or natural search engine results pages (SERPs).


There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia, and New Zealand, or search engine optimization in the United States and Canada) but organic SEO in 2016 is mostly about getting free traffic from Google, the most popular search engine in the world (and almost the only game in town in the UK):

Chuck Reynolds


This is Valentus

This is Valentus

Valentus is a nutritional supplements company featuring a weight loss management coffee product in the form of dispenser sticks that can be added to and mixed with water. The company’s mission is “to create a company, a product line, and an opportunity built on a foundation of integrity.”

Natural Products:
Valentus products are all natural and free from chemicals or harmful ingredients, containing only 4 grams of sugar from fruit.

Additional Health Benefits:
Besides weight loss, Valentus claims that their product line helps increase mental focus and alertness and elevate overall mood.

Travel Sizes:
The nutraceutical products come in easy-to-carry travel packs can be purchased by individual boxes or as a complete set.

Training for Distributors:
Valentus offers its distributors a lead generation system alongside a sponsor, business tools, and step-by-step training.

Distributor Commissions:
Distributors are able to receive a 25 percent commission on product sales as well as other financial incentives.

Unique Lead Generation System:
Sales leads are generated from Valentus’s founder’s contacts that he developed over time as a successful eBay seller. No other MLM companies are known to provide this type of system.

Valentus has many benefits to their multi-level marketing. The company’s main benefit is their option of natural products, free from chemicals.  In addition, Valentus products help with increased mental focus along with weight loss.

For Distributors, Valentus has a great training system. Distributors are given a step-by-step training and several business tools to help them with their new business venture.  Also, Distributors have the ability to receive a 25% commission on sales.  But the best feature of Valentus is their unique lead generation system, providing Distributors with qualified leads.

Chuck Reynolds


What is marketing strategy?

What is marketing strategy?

That 30 seconds of silence is what people effectively get out of your communications if your message does not directly address their needs. As Howard Gossage has so aptly pointed out, people see or hear only what interests them. The rest is, well, nothing.

Consumers do not buy what you sell. They buy what has value to them.

We are exposed to hundreds, if not thousands, of marketing messages every day. Why would we be receptive to all of them? That would be mental chaos. So, in response, we tune out all but the most relevant ones. Our brain is actually very good at tuning out stuff that it does not want or need. We do this automatically. This prevents us from going insane.

You probably remember the experience of learning a new word—as a child or even as an adult—and all of a sudden you see and hear that word everywhere. This is an example of how our brains smooth over the parts of our environment that are not relevant to us. That word was always there, of course, but it was effectively invisible to our mind until learning its meaning gave it relevance. As a result, pop! like magic that word is now there where seemingly it never was before. A marketing message operates exactly the same way.

What does marketing strategy have to do with this materialization out of nothing?

Marketing strategy is sorting out who your audience actually is, and then finding out what has meaning for them. What do they care about, and how does this relate to your offer? What message can you deliver that is both true and meets your consumer squarely at the level of their needs? Marketing strategy is the process of uncovering messages that can be heard. Marketing strategy allows you to answer the crucial question your offer must address: “Why should I care?” To paraphrase Peter Drucker: Consumers do not buy what you sell. They buy what has value to them. 

Why does marketing strategy matter?

Shortest answer: Because it saves you money.

Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively.

In marketing, there is strategy and there are tactics. A lot of marketing, in practice, is preoccupied with what I call tactical experimentation. This is the act of throwing all kinds of things out at the world or at broad demographic targets to see what works. As you do this you are spending money, potentially lots of it. The idea in this method is to do this until you find some marketing actions that work, and when you find them you can then do more of those.

This process often results in the classic Wanamaker dilemma—”Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” He was speaking of advertising, but the principle applies.

Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability to apply marketing money to the correct half of the Wanamaker equation—the half you are not wasting on audiences who do not value your message.

To illustrate this principal with one of our own rather straightforward examples, when we looked at the South Bronx as a marketplace for the Bronx Museum, the situation we saw was reflected by the first competitive advantage diagram below; here, there is nothing in their offer, as understood by the consumer, that is of any perceived value. The strategy, therefore, could not be to simply support the institutional desire to communicate about all the great art that was on exhibit (see Drucker above).

Marketing Strategy, Tronvig GroupWe had to find factors that could legitimately be moved into the competitive advantage, things that were perceived as valuable to the desired audience, that was not perceived to be offered by the competition. In this case, there was no required product change, just an adjustment of the marketing message communicated through the website and advertising. By effective marketing on the basis of the factors that reflected what was of value to the target consumer we cost-effectively supported the achievement of their desired objective to increase attendance from local audiences in the South Bronx. This is marketing strategy applied, and it helped them double attendance*.


So, for the sake of your own institution or product, please spend the time and energy to really get inside the head of your consumer. Find the intersection between your offer and their needs. Answer Drucker’s Questions #2 and #3: Who is your customer? What do they value? Isolate those specific factors that actually drive behavior for them. Realize they are not buying what you are selling, they are only buying what is of value to them. And, by all means, use THAT in your marketing communications.

You’ll be very glad you did.

Chuck Reynolds



Is Valentus A Scam That Will Leave You In Tears?

Is Valentus A Scam That Will Leave You In Tears?

 Is Valentus a scam

Is Valentus a scam or legit?

You might have come across this article after someone approached you at the mall to discuss a new income opportunity with you. They might have introduced you to Valentus which is an MLM company that sells coffee and other beverages as well and now you are in research mode to find out more about Valentus and whether they are a scam or not.





To start off I will say that they are not a scam, but it is very important to know as much as you can about a company before you invest your hard earned money into buying its products and building your business around them. There are so many different things to look at that will determine whether an mlm company is good or not.

An MLM company can also be called a Multilevel Marketing company where you can earn a commission from the sales that your downline has made. This will allow you to earn different levels deep within your group such as that from the referrals from the people that you referred directly below you. I will break this review down into 2 sections which are the products and the compensation plan.

Valentus products info

This is a company that sells 4 different beverages in the form of a powder that you can mix with water or milk. There are not much to say about the products because there are only 4 different products that you can buy. I will discuss each one of them below:

Valentus products

1. Prevail Slim Roast

This is an Italian dark roast coffee that has detox components and appetite suppressants that will also help you to lose weight. It comes in a 3 gram serving that you can mix with hot water and milk.

2. Prevail Energy

This is a concentrated powder that does not have any artificial ingredients and is great for boosting your energy. It also has a fruity flavor.

3. Prevail Immune Boost

It is also a concentrated powder that you can mix with water that has a lot of anti-oxidants. The anti-oxidants play a major role in the development and maintenance of the immune system.

4. Prevail Trim

This is a drinking powder that has appetite suppressants with ingredients that can detoxify all of the cells in your body. Detox is very important when it comes to weight loss and not a lot of people are aware of this.

Valentus compensation plan info

There are several ways to make money with this company. There also 4 different packs that you can buy in order to start your business. I will discuss the packs below:

  1. Basic Pack. This pack will cost you $59 and will give you 50BV. Once you buy this pack on autoship you will automatically qualify as an Independent Representative (IR). You also get 1 box of supplies.
  2. Starter. This pack will cost you $129 and will give you 100BV. You will also qualify as a Gold IR once you buy this pack and you will get 3 boxes.
  3. Advanced. This pack will cost you $199 and will also give you 150BV. You will also qualify as a Platinum IR and you will get 6 boxes.
  4. Business Builder. This pack will cost you $499 and will give you 400BV. You will qualify as a Ruby IR and after six months you will be an Emerald IR.

1. Retail sales

You will earn a commission rate of 25% for all the products that you sell from your personal website. To activate your website you need to pay the one-time payment fee of $20. You arey onleligible to earn a commission if you manage to generate 50BV each month.

2. Fast start bonus

Each time you enroll someone and they buy one of the packages, then you will earn a fast start bonus. If someone buys the Advanced pack and you are still in the Starter pack, then you will not earn the fast start bonus. Only if you buy the same pack in autoship will you earn? For the basic pack you will get $20; for the Starter pack you will earn $40; for the Advanced pack you will earn $50 and for the Business Builder you will earn $100.

3. Legacy Enrollment Bonus

You might have built so much momentum that you have started to enroll your first couple of enrollees. This bonus works like this. Each time when someone you refer buys a Business Builder Kit, you will earn $100. Keep in mind that for your first 3 enrollees you will not earn the extra $100.

Only from your 4th enrollee, you will start to earn $100 if they buy a Business Builder Kit. When your first level of enrollees starts to enroll new members, you will earn $100 for the first 3 that they enroll. This can go on into infinity.

4. Dual Team Cycle Commissions

For this, you will have 2 legs or teams as most people say. So each time your strong leg gets 200 points and your weak leg gets 100 points, you will get a cycle. For each cycle, you will earn $20 but you must enroll at the $499 business pack.

When your referrals get their own referrals and so on, you will realize that your teams will start to grow and you will reach a cycle at a faster rate.

Chuck Reynolds



SlimROAST Ingredients & Benefits

SlimROAST Ingredients & Benefits

Valentus is excited to announce the launch of our newest product innovation to join our Prevail© line of functional beverages, our ever popular SlimROAST Weight Loss Coffee.  A new favorite among coffee drinkers, Valentus’ Italian Dark Roast Coffee is infused with functional ingredients that make up our proprietary formula that tastes amazing! Try a free sample today! Learn how to lose 12 lbs or 12″ in 24 days.

Garcinia Cambogia

An incredibly efficient fat burning ingredient, Garcinia Cambogia has received much media attention for its affect on weight loss and food consumption control.  This pure ingredient is 100% natural.  It is sometimes referred to as Tamarind and it grows primarily in the lush green mountains of India, Southeast Asia, as well as in Central Africa.  Its primary ingredient is the dietary super supplement known as HCA, which is proven in scientific studies to stop hunger in its tracks.  The tamarind fruit has traditionally been used in soups as appetizers before meals, because of the smaller portion sizes due to the limited amounts of food.  Its appetite suppression qualities helped make villagers feel fuller (satiated) and the fruit would increase the workers’ fat burning skills (thermogenesis) providing an increase in energy and productivity.

Ginseng 100:1 Extract

Most young people these days are beginning to look and feel older, in some cases even hitting puberty far earlier than was the norm even one generation earlier.  Ginseng is known to combat the free radicals that give the human skin mantle that look of premature aging.  Valentus’ pure 100:1 extract works extremely well when combined with our other proprietary ingredients.  This root is an immune system balancing super supplement that should be admired by all.
Valentus pricing
                                                                     L-Carnitine & Chromium

This amino acid and mineral’s main function is to help insulin carry sugar into muscle cells where it is stored as energy.  A lack of chromium could cause fluctuating blood-sugar levels which trigger sugar cravings.  As a carbohydrate-dependent society, increasing the amount of L-Carnitine & Chromium in our diet in our formula’s proportions will assist the body’s ability to manage its carbohydrate cravings and, in turn, assist with a successful weight management protocol.


This ingredient combines with an enzyme in the body called alpha-amylase – which is involved in the digestion of starch – and helps to temporarily block its activities.  Alpha-amylase is secreted in saliva and is produced in the pancreas, and is responsible for breaking down starch into simple sugars, which can then be absorbed in the small intestine.  Blocking this digestive enzyme prevents the digestion of carbohydrates, which means they are able to pass largely undigested through the gastrointestinal tract.  The end result is a decrease in the number of calories absorbed, thereby helping to promote weight loss.

This multi-flavonoid compound helps in the prevention of cardiovascular disease and in the reduction of high blood pressure.  Cassiolamine helps to maintain healthy blood vessels by reducing the adhesion (stickiness) of blood platelets, which promotes healthy blood flow.  Our pure ingredient formula also serves as an anti-oxidant, which helps to maintain a healthy heart and improved immune system.  What this natural legume-based extract is mostly known for is its powerful lipase-inhibiting features, which results in the prevention of fat absorption and an effective carbohydrate blocker.

Green Tea 100:1 Extract

Green tea contains 2% to 4% caffeine, which affects thinking and alertness, increases urine output, and may improve the function of brain messengers.  Caffeine is thought to stimulate the nervous system, heart, and muscles by increasing the release of certain chemicals in the brain called neurotransmitters.  Antioxidants and other substances in green tea have been shown in studies to help protect the heart and blood vessels additionally.

Chlorogenic Acid

This is the main active ingredient in Green Coffee Bean and is a powerful thermogenic fat burner.  It holds promise in many aspects of health and cognition similar to bioflavonoids and shares some effects similar to caffeine, but less potent.  Studies show that Chlorogenic Acid may also decrease the absorption of dietary carbohydrate, as well as provide anti-oxidant and anti-inflammatory benefits.
                                                            Dark Italian Roast Arabica Coffee

It is also known as the “coffee shrub of Arabia”, “mountain coffee” or “Arabica coffee”.  Arabica coffee is believed to be the first species of coffee to be cultivated.  The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the mid-15th century, in the Sufi Muslim monasteries around Mocha in Yemen.  Arabica coffee production in Indonesia began in 1699.

High-quality Arabica is beautifully fragrant, sweet and round, with a slight and pleasant acidity, with just a mild hint of bitterness.

Chuck Reynolds


Strategies for SMB’s to Build Trust

Strategies for SMB's to Build Trust with
Consumers Online

3 Strategies for SMB's to Build Trust with Consumers OnlineThere are few things more important than trust. When customers give you their personal information, along with their payment details, they are taking an action based on a trust in your brand or service.

With more than $158 lost per record in instances where hacking results in the loss of sensitive customer records, according to IBM, trust becomes increasingly relevant.

Creating strong security protocols and enforcing those standards across your entire organization is critical for long-term growth and prosperity. Below we’ll take a look at some strategies your SMB can use to build and reinforce trust with consumers in virtually any market.


1. Focus on Evoking Emotional Reactions to Your Marketing

Consumers love to feel loved. We live in the digital age where the majority of communication involves a smartphone, tablet or computer. When a brand manages to reach through the digital nature of communication and strike an emotional chord, consumers feel connected to that brand.

Connections are part of the key components of trust. According to an article published by Entrepreneur.com, trusted brands like Coca-Cola have one thing in common: "Everything they do is inspired by this idea of, how do we promote, develop and create happiness?" A sense of contentment and joy can trigger a sale more easily than logic. Humans are emotional creatures. Find a way to tap into that emotional core with a genuine message. Your sales team will thank you.

2. Reinforce a Consumer’s Sense of Security

The vast majority of consumers feel safe conducting business online. For E-commerce sites, it’s increasingly important that their web presence complies with industry norms. For example, according to Ecassoc, “The top thing to look for in an online retailer is SSL certification or anti-virus protection, but SSL is ideal. This tells you that hackers can’t get at your credit card or PayPal details and your identity is protected.”

Companies need to invest in the costs associated with providing a current SSL certificate. Other trust indicators can include site badges that show endorsements from respected site security leaders. For example, Norton and GoDaddy both offer website security endorsements for subscribers to their platforms. These third-party endorsements offer consumers a sense of security when interacting with your site.

In addition to SSL certificates and trusted site badges, your company needs to focus on responding and resolving customer complaints quickly. When issues do arise, nothing restores trust faster than quick and comprehensive responses to customer concerns. This means that your customer service team needs to both have the ability and the power to fix issues and provide a total customer solution.

When customers pick up the phone, send a message, or complete a transaction online, there is an opportunity to earn trust. Don’t let the opportunity be wasted with low-security websites and poor customer service.

3. Follow Up and Inspire

After a customer makes a purpose, many brands forget that the customer ever existed. This is a fatal mistake. In my company, I noticed that 40 percent of our sales resulted from repeat customers. By focusing our team on curating follow-up emails that inquired about the customer’s experience with our product, I found that we experienced a major boost in revenue.

When customers feel like they’re genuinely cared for, both before, during and after the sale, follow-up orders are placed. In fact, some of my customers tell me they don’t even consider looking elsewhere. We’ve proven ourselves and we’ve shown that we care about our customers as human beings.

But, here’s the problem. 80 percent of sales require five follow-up calls after the meeting. Forty-four percent of sales reps give up after one follow-up. Prospects lead busy lives. Between social media, emails and the million other fires that need to be put out over the course of a week, it’s easy for customers to lose focus. Your sales team can never lose focus.

In a respectful, but a focused manner, your team needs to follow up with consumers at every stage of the sale. This will result in relationships being built and a sense of trust being established. The strongest performing members of your sales team will have the ability to identify opportunities for your customers and find solutions to those opportunities before presenting them to your customer.

Show customers you care by inspiring them to find a way to use your product or service. Follow-up on a regular basis, because chances are they’ll forget all about your product or service without personal attention. Create a site that reinforces your trustworthiness and creative marketing campaigns that evoke an emotional connection to your brand.

Mastering these simple strategies will seriously improve sales and your bottom line.

Chuck Reynolds


Business Development, is it for us?

Business Development

What does it mean?

Who is it for?


Is it the same for everyone?

Having now worked in a number of roles that you might consider as business development (BD), I thought I'd start my publishing journey on LinkedIn (this is my first post) with a bit of reflection. I often get asked what the difference between straight selling and BD is, so I thought I'd try and define the differences (for my own sake, if nothing more!).

To some degree, they're different sides of the same coin. Selling and BD go hand in hand. There have been roles where I've been strictly selling, others where there is a combination of sales and BD, and also in roles that I would consider true and pure BD.

In all, however, I've had some link to what would be considered BD within that particular business. So the answer to the header title is no, I think; BD is different for everyone and every business, dependent on a number of factors – budget, a size of a workforce, attitude to BD, etc.

What is 'true and pure' BD?

The sales process is one that involves a lot of people – product development, designers, pricing, marketing, technical, management – 'front-line' salesmen and 'top-end' management need to combine forces to deliver a product that their customers want.

If you walk into a shop to buy a pair of trainers, for example, this has been designed from the early stages by trained footwear designers, manufactured from these designs in a production process of sorts (industrial or bespoke, depending on the brand), marketed in the appropriate manner to raise awareness of the product, eventually landing on the shelves of the shop you're in, with a friendly guy/gal willing to help you transact some business when you make the decision to buy them.

So where does BD fit into this process? What's it all about then? The foremost word that comes up in the BD world is 'relationships'. That's pretty much what it's all about. Good business development will help identify, maintain and encourage relationship building within a firm, building rapport with both suppliers and customers.

It helps strengthen the bonds between these links, supporting the marketing copy and material that establishes your product in the relevant marketplace. It helps provide information as to what the client needs to the 'front line' sales team, assisting them in closing the deal at the end of the process.

It helps inform management as to how the market is moving, providing insights into new developments of technology, social media and other digital avenues that the firm can take advantage of, to build and maintain loyalty. It helps small companies access bigger markets and large companies engage newcomers. So my definition of 'true and pure' BD is 'helping a business to develop its relationships'. Plain and simple.

It's networking on a daily basis; attending cutting-edge events to learn about the industry you're working in; finding (er… stalking?) people on LinkedIn to see what events they're attending and making sure you meet them there, in person, so that you can have that all-important introductory chat; it's offering your loyal customers something more than a newsletter – why not run a seminar and invite them along to it? They might be happy to be invited.

The personal touch is always a winner. We hear more and more now about relationships marketing, social currency, engagement, etc. BD is the platform that most of this is built on.

Who is it for?

As I've mentioned before, I've worked in roles that have been classed as BD but have really been sales. I've worked in hybrid roles where you might do a bit of both. And I've worked in the 'true and pure' BD roles to.

What this has shown me is that BD has a place in every business. You can't 'develop' your business without a good BD strategy.

So whether you're encouraging your front-line staff to sign up to a few newsletters, or get yourself down to a few networking events, or join a LinkedIn group and start up a discussion, BD is something that can't be overlooked.

It's all very well to have a great product and a nicely designed website, with some great leaflets and a slick business card but, without the right approach to BD, no one is going to see it in the way you want to.

Having worked as a supplier to a lot of startups and growing SMEs, the one thing that I've noticed which has set apart the successes from the failures is their approach to BD.

Develop the relationships – build a community around your business and your product just needs to do what it says on the tin. The rest will fall into place and you'll have a strong, loyal customer base who are happy to sing your praises.

For that reason alone, if nothing else, BD is essential for pretty much any business going.

Chuck Reynolds


Building Blocks fora Social Media Strategy Definition


Marketers reading this are probably already two steps ahead thinking about social media marketing plans, tactics and tools. But let’s just put the brakes on that train of thought and go back a few steps to what every business starts the business strategy.

social media business strategy

A target audience is another way of describing the desire for a business to build relationships. It is relationships that brands desire not just transactions. Relationships create a sustainable business model and offer businesses lifetime value from customers.

It is useful to understand what makes up a business strategy (broad terms) so we can understand how a social media strategy then needs to work alongside this to achieve business goals.

If we dismantle a business strategy we can use it to piece together a social media strategy and look at the links between the two.

  • Customers – profiling and targeting customers.
  • Analysis – gathering and analysing relevant information needed to make strategic decisions.
  • Value – determining a competitive value proposition.
  • Planning – the planning process – financials, risk assessment and strategic choices to achieve goals./li>
  • Resources – skills, experience, headcount, capital, suppliers, partners…needed to achieve the plan.
  • Objectives – the specific details to implement the plan and measure it.

Whilst these are common elements in the definition of a business strategy how they come together and their meaning vary enormously. You can simply get into a game of semantics.

In business basics, the strategy defines the what, who, how, and why you use resources to win the hearts, minds and business of customers.

Strategy and plannings are not purely mechanical. Both employees and customers react and vote with their feet, not just on price or wages.

For employees, the culture of a business and how it is perceived in social media can play a huge part on talent acquisition (it’s not just about the money).

Resources sound a cold term and employees doesn’t always do justice to how critical the people within a business plays in its success. The culture of a business can make a break a business and has a massive impact on customer service.

The key in terms of strategy is that both employees and customers are not fixed inanimate objects. They are humans that are part of bigger social settings (offline and online) that influence their behaviour, their decisions and their perceptions of your business. They and the ways they communicate and behave changes constantly due to technology e.g. mobile, social networks but also the many other factors that then form part of a strategic plan e.g. political, legal, economic and environmental.

Internally relationships determine company culture which if done well can create a formidable competitive advantage as has been demonstrated by Tony Hsieh with Zappos – see this Stanford Business School presentation on YouTube.

Now, this may seem like common sense but many businesses focus on marketing without listening to their customers or brand name on social media. Many likewise do not consider their social media silence or corporate social media face as destructive. Yet from the outside in stale, bland and pushed business communications that purely aim to improve SEO or generate potential leads shows a gap in how social media is being used.

There is often a disconnect between sales and marketing use of social media and the consequences to the broader business.

A Social Media Strategy Definition

A social media strategy then must consider how social media can be used and if it is needed:

  • for social communications internally and externally
  • to harness value from collaborative relationships
  • as a tool to manage and monitor brand reputation (internally and externally)

Earlier I mentioned the fact that businesses need to build relationships and this is perhaps the defining point about social media is that it offers tools and methods to not only facilitate conversations, sharing of information and collaboration BUT it also forges relationships.

social media strategy definition diagram

So the main difference is in how you develop relationships, what value they offer as a potential for your business and what resources you then need to use (including technology/tools). Relationships vary in value. If you, for instance, are looking to promote a new organic face cream as a product, you might target high profile women bloggers who have a large social following. If a blogger endorsed your product and was willing to promote it to their audience the value of this relationship would be significant.

A social media strategy defines the why do we want to do this?

social-business strategy process Social media needs to consider the relationships the business needs to develop, the types of relationships (number of people, type, who, context, relevance…) and the communications processes. Because of the dispersed nature of these relationships, the brand becomes part of the way of doing business. The standards, routines, culture and leadership cascade across real world communications by water coolers and equally across social networks. Governance then determines policies, guidelines, processes, and educational resources to guide your relationships and provide consistency for your brand.

Social Media Strategy Definition

A social media strategy defines the relationships, their value and sets out a plan to harness them to achieve a particular goal or set of goals.

This view of strategy sees a business as part of a wider set of networks that involve social interactions and levels of influence that then determine a businesses capabilities to access resources (e.g. talent, funding…) and organise these to achieve its goals.

Businesses can align a social media strategy to many different goals:

  • improve the rate of innovation and new product development
  • improve knowledge management (reduce duplication of work)
  • gain crowdsourcing investment
  • acquire customers
  • to improve the quality of talent applying for jobs
  • to save costs on operations with suppliers

Social media has to be tied to solid business goals that deliver a clear and tangible benefit to the business.

Depending on what goals are used a social media programme developed linking business objectives to measurable KPI’s.

social business strategy programme


So this all may seem as though it is purely focused on those businesses that can afford the time for big strategic plans, that have lots of resources and people to play with.

Well, small businesses have a lot to gain from using a well thought through social media strategy. Forming alliances and collaborative spaces that are local can result in new revenue streams that allow small business to compete with much larger organisations. Social networks offer some of these benefits, but they are dispersed and informal.

Formal collaborations ARE NOT networking spaces or simple networking groups – they are formal places that companies can submit tenders, see examples of collaborative projects and have visibility of capabilities.

Chuck Reynolds


What is a Social Media Strategy Definition


What is a Social Media Strategy Definition and Thoughts

Some may see that there is no need for a social media strategy definition. Surely it’s obvious what it is!

Recently the marriage of SEO and social media has dazzled marketers with the consequential rise in content marketing. As a result, the opportunities to use social media more strategically have taken second place or been lost.

There are three compelling reasons for using social media:

  • Marketing – understanding customers, developing brand awareness and a fit to customer acquisition.

  • Employee Engagement – developing company culture, improving internal collaboration and recruiting talent.

  • Collaboration – creating social spaces to collaborate with partners, suppliers and customers.

Unifying how social media fits in the overall business strategy is crucial to building and growing a business. Social media plays an unusual role in that it fuses together the building of a brand internally and externally. Internally it forms part of ‘the way we do business’, which in itself forms and establishes the culture of a business. Externally, it is not only the outward communications mix but the reactions and opinions to this communication both good or bad: the conversations that determine brand reputation.

As a discipline, it crosses HR (recruitment), sales, marketing, customer service, supplier and partner relationships and sets the tone of the culture within the business.


The question “What is strategy?” has ignited hours of debate amongst academics and management thinkers alike. This perhaps is a good indicator of why there is no one single definition of strategy and why businesses struggle with it.

SO producing a definition then for what is a social media strategy promises to be no less controversial.

  • Goals – the aims of the business, its purpose and what it wants to achieve.

  • Strategy – defines how you will achieve your goals: the plan.

  • Objectives – are the specific details and accompanying measures (SMART)

  • Tactics – tactics are specific actions.


I doubt if there is one definition of a social media strategy that everyone could agree with.



The goal of this blog is to get businesses to look at the main principles of social media, step back from the hype (which is mostly marketing focused) and revisit what it could do to help fuel growth. In particular, it is how businesses can collaborate together at a local level that has the potential for innovation. Together businesses can form beneficial alliances that could fulfil requirements that normally would go to larger businesses.


We are now witnessing the second phase of social media where marketplaces facilitate people sharing resources and work

Chuck Reynolds